One of the leading customer relationship management (CRM) platforms, Salesforce, is an integrated software that combines all your essential departments.
Being one of the first software as a service (SaaS) companies, like every CRM software targets to better manage your customer data, Salesforce CRM also provides companies a competitive edge knowing well what their customers need.
You may have heard of terms like service cloud, sales cloud and the likes. This is exactly why this blog is written. This blog will make you familiar with such terms, especially if you are not too much into Salesforce and are constantly hearing about clouds in the context of Salesforce. Simply put, this means that Salesforce provides cloud services to companies, but how many types of Salesforce cloud services exist? Let us have a look below:
Considered to be the best bet for B2B and B2C firms, this cloud helps you manage your organisation’s sales, marketing and customer support facets.
Commonly used to manage customer journey, mobile, email, social media, web personalisation, content management and data analytics, the marketing cloud provides you with one of the most powerful digital marketing platforms.
Being of utmost use for case tracking and social networking plug-ins for conversation and analytics, the service cloud is a platform that can be most utilised by your customer service and support team.
This cloud facilitates you to connect and encourage communication among employees, partners and customers via a social platform.
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The commerce cloud assists your company to provide smooth customer service and experience irrespective of your customers’ location (online or in-store).
The analytics cloud provides a business intelligence platform for your organization to work with large data files, create visual charts and graphs and other pictorial representations of data.
The Salesforce app cloud helps you to develop custom apps that will run on the Salesforce platform
A few tools provided by app cloud are:
When your organization needs to store and process Internet of Things (IoT) data, you can utilize the service of Salesforce IoT cloud. The platform is built to take in massive volumes of data generated by devices, sensors, websites, applications, customers and partners.
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