Marketing efforts are progressing each day and Account-Based Marketing holds its testimony. With its advancements, a mammoth of marketers has benefitt...

As opposed to only focusing on outboound marketing strategies, the marketing space has been constantly evolving with the introduction of interesting t...

Marketers and salespeople are no longer the dashboard-busy, reports-holder, behind the curtain Lillies that no one notices; they are the wizards ...

Are you struggling with understanding your customers and increasing conversion rates and sales? Are you wondering if there is a one-stop solution that...

How do you decide which movie to watch? Most likely, you will search for “upcoming movies” and click on a trailer after reading a summary....

When it comes to an exhaustive list of repetitive tasks that the marketing team has to perform, marketing automation comes as one of the best solution...

Yes, you read that right! Not all marketing strategies and campaigns work every time. Why? It is because over the course of time and through our...

Do you feel like you are dropping the ball on leads? Unsure when to reach out to a prospect that is not ready to buy immediately?  Confused ...

Whether you are looking to increase newsletter subscriptions, organic traffic or your email list; content is the heart of all marketing activities. An...

“There are far better things ahead than any we have done in the past” as once said by a great man. Learning from our past mistakes is what...

Developing a website may sometimes be a long or a long-pending task because you want to make sure it reflects exactly what your brand values are. But ...

Marketers strive the most for designing a campaign that  leads to recurring revenue. The main hassle is having ample amount of good quality conte...

There is a very thin line between email marketing and spamming. As a marketer, it is critical for you to understand what happens when you click th...

HubSpot allows you to easily create forms and add to your pages (Hubspot pages or external site pages). Here’s a step-by-step process to cr...

Telling stories has been the fundamental human activity even when we talk to ourselves! Clearly,  it’s so much more than marketing and comm...

People today, are exposed to content in quantities more than what they can possibly process. When fresh thinkers put a new spin on old tactics, they r...

Over the last six months, Transfunnel launched more diversified content marketing campaigns than ever before. And each one of those had a considerate ...

You might have watched PR people and lobbyists on televisions, and marvelled at the glamorous lifestyles they lead and the superb interactions they ha...

We increasingly hear that adage, “Content is king!”. We agree and might we add “Long live Content!”. We spend time and effort ...

Famous Astronomer and Physicist (and much more), Galileo once said: “Measure what is measurable and make measurable what is not so.” An...

You are probably tired of hearing that Business-to-business marketing is changing. At the face of media fragmentation, channel diversity and the reduc...