insights

So you’ve decided to start your own blog. But all that stands in front of you at the moment is one hurdle after the other. What should you write...

Remember the iconic madmen and how the dashing Don Draper would whip up a magical jingle or TV commercial concept within seconds? Imagine what it woul...

Creating a content strategy and also penning (okay, keyboarding!) your thoughts every once in a while is not always easy. You have to align your blog/...

It’s an exciting time for marketers all over the world. Buyer-centric content has become the central driving force for inbound marketing, s...

Bounce rates can be hard to fathom and for most businesses, these are somehow always through the roof. As a content marketer, you must be focusing on ...

Imagine you are an aspiring athlete seeking some sponsorship for an upcoming event. What is the first question a potential donor would ask, “How...

There is a saying, “insanity is doing the same thing over and over again and expecting different results.” Most organisations spend a lot ...

With the actuation of technological progress, the buying decisions and buying journey are now greatly led by the online route. Given the present-time,...

Every marketer vouches for the efficiency of work that marketing automation has provided them but the neck-to-neck competition is still there for ever...

A website is the face of a company and to deliver that first impression right is immensely crucial. This is why before setting up a call-to-action or ...

Inbound marketing is introducing your consumers and prospects to your business’s way of thinking and culture by influencing them with compelling...

Love it or hate it, but you can't ignore it. Digital marketing is a space some people might be reluctant to venture into and others might want to ...

Have you ever had a pop-up ad while visiting a website and cringed immediately? Have you ever had an advertising mail sent to your inbox and followed ...

Gone are the days when people needed to involve a travel agent to do their bookings or prepare itineraries. Today, more than the majority of people wo...

Here is a popular belief, “if it's working, don’t touch it.” Unfortunately, a lot of small businesses believe they are doing jus...

Google Ads Guide: Today, marketers know that inbound marketing is the key to staying competitive. Outbound marketing techniques of generic blast em...

High Bounce Rate Becoming A Problem? Here's How To Fix It: You love your website, your blogs, and your landing pages. Sure, then why doesn&rsqu...

Inbound Marketing Scenario: How do you decide which movie to watch? Most likely, you will search for “upcoming movies” and click on a t...

Content is something that has made the best of us spend a lot of energy and time on it when it’s not working for us. Because yes, developing gre...

According to HubSpot, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn ...

Learn HubSpot Top 10 features which customer loves every time HubSpot was started by a couple of creative heads who were just graduates when they s...

With almost all organisations having a website, it is imperative that one makes the most of it, in terms of getting traction. Having a visually appeal...

Whether you are looking to increase newsletter subscriptions, organic traffic or your email list; content is the heart of all marketing activities. An...

Hyper-personalise Your Content With Artificial Intelligence In 5 Ways: How many tasks your marketing team, more specifically, your content marketin...

Telling stories has been the fundamental human activity even when we talk to ourselves! Clearly,  it’s so much more than marketing and comm...

Content Marketing Tips You Must Read To Make You Better Marketer People today, are exposed to content in quantities more than what they can possibl...

The Art Of Content Marketing Over the last six months, Transfunnel launched more diversified content marketing campaigns than ever before. And each...