Marketing Automation Software

19
Sep

Making the Most of Marketing Automation

Why Marketing Automation? Traditionally the sales funnel has been a linear process following the standard stages of awareness, interest, decision, and action. With the sales rep hand-holding you through the entire process. To say that the digital era has completely disrupted the traditional sales and marketing funnel is an understatement: 67 percent of the buyer’s journey is now done digitally

Read more

13
Mar

8 Non-Negotiable Factors To Check Before You Select Marketing Automation Tool

Marketing automation is much being talked about as the thing in the industry, and moreover, with the efficiency and effectiveness it brings makes it worth the buzz. While is being talked and written about the benefits, there are a few things that one must consider prior to making the movement from the native marketing approach to the automation and selecting

Read more