Marketing Automation


Making the Most of Marketing Automation

Why Marketing Automation? Traditionally the sales funnel has been a linear process following the standard stages of awareness, interest, decision, and action. With the sales rep hand-holding you through the entire process. To say that the digital era has completely disrupted the traditional sales and marketing funnel is an understatement: 67 percent of the buyer’s journey is now done digitally

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10 Tips to Create Highly Effective Email Drip Campaigns

Drip Campaign is a focused communication strategy that calls for a set of triggered emails scheduled to be sent based on automatic pre-defined events/triggers. These are now becoming a necessary marketing tactic for small, medium and large sized businesses. Drip campaigns can be configured and strategized based on the lead stage in the sales funnel or the customer segment they

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8 Non-Negotiable Factors To Check Before You Select Marketing Automation Tool

Marketing automation is much being talked about as the thing in the industry, and moreover, with the efficiency and effectiveness it brings makes it worth the buzz. While is being talked and written about the benefits, there are a few things that one must consider prior to making the movement from the native marketing approach to the automation and selecting

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What is Marketing Automation?

  As technology has advanced and marketing promotion solutions have improved, companies find that having an automated integrated marketing campaign with detailed insight is a nearly a priceless resource. Marketing automation is a technology platform that facilitates an ‘integrated marketing approach’ to streamline, automate marketing tasks & workflows; calculate, measure efficiency of every campaign & channel; thereby ensuring the maximum

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