Sales process optimization


Making the Most of Marketing Automation

Why Marketing Automation? Traditionally the sales funnel has been a linear process following the standard stages of awareness, interest, decision, and action. With the sales rep hand-holding you through the entire process. To say that the digital era has completely disrupted the traditional sales and marketing funnel is an understatement: 67 percent of the buyer’s journey is now done digitally

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5 Keys to Sales Process Optimisation Through Marketing Automation

The world is moving faster than ever, and with the advent of new technologies, it’s only going to get faster each day. Top companies are achieving sales optimization through automation and embracing themselves for better returns and efficiency. It helps that they get happier customers and employees as an add-on. The whole idea of automation is to let it take
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