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Marketing Automation Specialist



Work Experience

4 years+

Job Title

Marketing Automation Specialist


  • Working closely with clients to define and implement technical solutions to meet their business requirements.
  • Responsible for email marketing program development and execution, including segmentation, email and landing page development, testing, and deployment, and continually evaluate these for improvements.
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  • Create/Modify lead scoring rules to grade between hot, warm, and cold leads.
  • Support essential marketing operations initiatives such as managing the lead lifecycle, Compliance opt In and Data Look Ups etc.
  • Develop strategic plans for data cleaning projects and perform it on any MAP.


  • Proficiency in CRM integrations such as or Microsoft Dynamics
  • Experienced in building and using APIs. Ability to design and build integrations between MAP and different applications.
  • Must have good knowledge in HTML, JavaScript, and Cascading Style Sheets and can create HTML emails, and landing pages in any MAP.
  • Should have hands-on experience in design, develop and manage targeted email campaigns/email nurture programs.
  • Expertise in Marketing Automation and CRM platforms especially in Marketo, HubSpot, Pardot, Mailchimp or Similar Enterprise MAP. 
  • Minimum 4 years of experience is required.
  • Strong understanding of email marketing best practices including data privacy laws and deliverability best practices.
  • Should have hands-on experience in tool migration and can plan and execute data and assets migration from one MAP to another.
  • Should know how to audit MAP instances and fix issues.
  • Should know how to set up a Marketing automation tool from scratch and can do admin setup efficiently. Consult with marketing, technical and business team and provide optimized system.
  • Should know how to create and set up email preference centers in different Marketing automation tools.
  • Should know how to set up two-factor authentication in HubSpot.
  • Comfortable with chatbot setup like Drift, Land Bot, intercom, and Chatbot
  • Knowledge of Excel, SQL will be an add-on.

Wondering who we are and what we do?

No bragging, but we are the first HubSpot Diamond Partner agency in India and SEA and the only HubSpot Advanced Implementation Certified Partner across APAC.

You may want to start by understanding why we do what we do.

Startups and enterprises have one major problem while running their businesses -- utilizing their people (not resources) for more important tasks instead of redundant ones. What if repetitive chores are automated so that people can focus better on other tasks? This is exactly what we help businesses with.

TransFunnel Consulting is an advanced MarTech solutions company that enables business growth for clients by providing end to end marketing automation, web designing, design consultancy, inbound marketing services. Our own products -- Feedback Taken, a complete survey tool; HRMS, an efficient Human Resource Management System; assets and apps for HubSpotMarketplace -- are developed to make functioning easier for businesses.

We use marketing automation tools like HubSpot, Salesforce, Marketo, Fresh works to streamline and align clients’ sales and marketing processes, leverage customized marketing automation strategies and intelligent people insights to up their marketing efforts in the right way.

To add to this, we love all things organic and that's why we solve pain points for businesses using inbound marketing solutions as well. These solutions range from content marketing, SEO and social media strategies to paid ad campaigns and ABM and drip campaigns, all of which help grow businesses organically.

We are looking for a resilient, empathic business development executive to contribute to the growth of our company. Business development executives are responsible for finding and retaining clients, encouraging extant clients to purchase added products or features.

Culture alert: For TransFunnel, culture plays a major role. We believe in the power of ONE. We know that company culture can make or break your work experience and so we have a team that puts the human connect before anything else. Whether we work from office, home or anywhere -- we keep the connection going with plenty of fun activities. Also, we have a flat hierarchy. Hit apply if you think exploring this role would be work with fun!

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