Speed up your Business Growth with HubSpot

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Overview

Overview

As one of the most efficient and effective marketing automation tools available in the market today, it can completely turn around the dynamics of your sales and marketing teams. Although many sales and marketing professionals might infact be using HubSpot marketing automation tool, but they might not be using it effectively. An unimproved bottom line is proof of that. Then, there are other challenges that rise as companies adopt inbound marketing strategies for the growth of their businesses. Most companies, as is proved, have not been able to use the HubSpot tool to its fullest and hence, they haven’t even begun reaping the maximum potential of it.

At Transfunnel, we strive to build a custom solution to your unique business needs as no two businesses are the same just like no two customers are. Whether you are just starting out with HubSpot marketing automation or CRM tool or you are simply looking to take your inbound efforts to a new level, our inbound experts can help you achieve your business goals by providing a strategic foundation for the same.

 

Project Engagements

Not getting enough traffic
  • Focused Persona targeting
  • Social Media & Blogging
  • Organic Traffic
  • Content Strategy
  • Ads

Let’s face it - not everyone who is coming to your website is ready to buy. Even though the buyer-seller dynamics have changed long ago, many marketers are still stuck with outbound marketing methodologies to achieve their targets. Thinking that simply getting a prospect to check you out is not going to get them converted. So, if not getting enough visitors to your website and not having them convert into customer is one of your biggest problems, here’s how we help solve it:

Buyer Persona: If you are not getting enough or right traffic, it’s highly likely that you have not understood your target audience completely. And because you do not know who these prospects are who are going to be interested in your product, you have been simply targeting the wrong ones. We help you prepare the exact, in-depth persona your business should be targeting to generate organic traffic to your website and then have them converted into real buyers.
Targeted content: Another reason for you to not have enough traffic is that you are missing the target completely by not giving the visitors what they want. Here comes the targeted content - if the visitors are not offered the right content, then they are not going to be able to develop a relationship with your business and won’t know why they have to come back to even stay longer. But we can help. With our content strategists, we can help you device the right content which would not only be targeted, but would also be well placed in the buyer’s journey.
Highly optimised SEO: Here’s the thing - you can even write the right content, target it to the right audience, but if you don’t have the right keywords and meta tags in place, along with checking the rest of the SEO prerequisites off the list, then you are going to have a hardly optimised website as opposed to a highly optimised one. We help businesses optimising their website to the maximum potential by conducting SEO audits and taking necessary steps accordingly.
Social
Social
Blog
Blog
Website
Website
Ads
Ads
Seo
Seo
Traffic not converting into leads
  • Engaging Campaigns
  • Conversion Path Optimization
  • Lead Flow Activation
  • Landing Pages and Forms
  • Conversaitonal Bots

While many businesses might be focused on getting more and more traffic to their website, not many will be paying attention to converting the traffic that’s already on their website into leads and sales. Traffic isn’t everything, what you do with it is. Once again, we are happy to help:

CTAs, landing pages & forms: It’s not always that your prospects will know what exactly you are offering or how the features of what you are offering will benefit them. And that’s why CTAs, landing pages, and forms are so important to let your prospects take an intended action.
Content offerings: Apart from optimising the website content, there are further ways to alleviate your rankings. And one of them is by providing relevant content offerings such as e-books, whitepapers, reports, brochures, guides, newsletter, etc. We help you device the right content offering to leverage the interest of your customers and prospects.
CTAs
CTAs
Landing Pages
Landing Pages
Forms
Forms
Leaky funnels
  • Drip and Nutruring Campaigns
  • Sequences & Workflows
  • Lead Scoring
  • Smarketing
  • Attribution Reporting

No matter where you are getting your leads from, a leaky funnel is something that should not only be watched out for, but should also be repaired from time to time. A leaky funnel can cost your business revenues and leads. While some leaks are identifiable, others can go unnoticed. And so, it’s crucial for your sales and marketing teams to work together and fix the issues. Here’s how we help:

Email & Marketing automation: One of the best tools that help you identify the leaks and close them before they cause any further loss to your company. With the help of the right marketing tool, we can help you take care of leaks across all stages of the funnel, starting from which marketing automation is best for you business to automating the reports on lead status and funnel gaps.
CRM: A leaky funnel is bad news and we understand that. We can help you stop leaks and redirect the funnel to where it’s supposed to be. We can also help you track customers and leads in CRM by reviewing the closed-lost and pipeline report by sales rep and lead source so that you can get a sense of the roadblocks coming in your funnel.
Email
Email
Marketing Automation
Marketing Automation
CRM
CRM
Contacts
Contacts
Lead Scoring
Lead Scoring
Not able to leverage existing customers
  • Customer Service Automation
  • Customer Feedback
  • Health Scoring
  • Defining SLA's
  • Conversation Routing

It’s very easy to fall into the trap of focusing on newer leads rather than on existing customers. Since you have already established trust, credibility, and a relationship with your existing customers, it only makes sense to ensure you are leveraging that. And yet, so many businesses fail to achieve that for some reason or another. Where it’s not the right practice to adopt, even if you are doing it unknowingly, here’s how we can still help:

Smart content: Long gone are the days when generic content used to work. Personalised content has set the pace ages ago and now it’s time for smart content. While personalised content can take a lot of time, over-personalised content is simply jarring and unattractive. In such a scenario, with the help of big data and AI, we can help set the pace for smart content for your business.
Reporting & analytics: Another way of leveraging customer dimensions is to make full use of reporting & analytics tools. With the rise of insight-driven marketing and content strategies, it should be one of your primary goals that you are maximising the full potential of reporting & analytics. And if you are not already doing that, let us help you do the same for you.
Hubspot connect integration: Integrating your CRM tool to your HubSpot instance will allow you to gain insights into your existing customers or the contacts that you have been in touch with over time. You need technical support and expert professionals who can help you let your internal systems talk to each other. And this is where our experts come into play to make sure you have the right insights when you need them.
 Hubspot Connect Integration
Hubspot Connect Integration
Smart Content
Smart Content
Transactional Email
Transactional Email
Reporting & Analytics
Reporting & Analytics

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