On-Page SEO: Also called on-site SEO, it is the process of optimising website content with keywords, to help it rank better on search engines. Key on-page SEO activities include, amongst others, web page content optimisation, internal linking, title tag optimization and URLs. The objective of on-page SEO is to improve page relevance for specific search terms (keywords) that your target audience uses to search for information. It’s important to remember, your website doesn’t exist in a silo. It needs to be found by its audience and on-page SEO is a step in this direction.

Off-Page SEO: As the name suggests, off-page SEO is an umbrella term that covers SEO activities outside of the website that help improve rankings. While many agencies use the word link building synonymously with off-page SEO, TransFunnel goes way beyond just link building and uses activities such as brand building, reviews, social media and more to gain improved visibility for your online presence.The idea behind off-page SEO is to use a multi-pronged approach towards building a strong SEO presence.

Technical SEO: Beyond on and off page SEO lie the technical complexities of SEO that need to be managed with due care and attention and TransFunnel is a master at it. Aspects like XML sitemap, site speed, structure data and more are handled with finesse by our SEO professionals. This ensures all technical requirements of search engines are met in their entirety. We understand the value of staying on top of SEO technicalities at all times and therefore offer continuous support. Your organic rankings, therefore, do not falter.