How does integration work for marketers? For starters, it makes their life easier and less hassle-free. One remarkably efficient platform that provides integrations for marketers is HubSpot.
And what does HubSpot do to make up for features missing from its industry-leading marketing software? It shows us how, where and when to use them through the courses it provides on HubSpot Academy.
Among the features the HubSpot platform has, my all-time favourite is its adaptability. Whether you need a SEO optimisation tool or an intuitive data platform, HubSpot has it. This is made possible by the over 300 App Partners across the globe, who provide an array of features that you can plug right into your HubSpot portal.
If you are a marketing agency using HubSpot integrations, then let us have a look at the apps you will need to make your journey smoother.
This is a highly useful tool to qualify and engage inbound sales leads. Leverage LinkedIn's network of over 560 million members to achieve up to a five per cent increase in bids earned. LinkedIn asserts that this can affect up to 61 per cent of all revenue thereby giving an impetus to your inbound lead generation.
We recommend you to add this powerful tool to your HubSpot Sales Hub to be able to see LinkedIn information about contacts right in your HubSpot contact record. Use it to qualify leads and reach good prospects through InMails without ever leaving HubSpot integration.
Microsoft 365 is one of the most used tools worldwide. HubSpot has an option for integration with Microsoft 365 with up to 45 possible HubSpot integrations.
It can be used to share calendars and access CRM functionalities in the Outlook email clients. This allows you to create and send personalised sales emails to leads through HubSpot – all within Outlook. You can also use it to integrate with your Outlook calendar so that people can book meetings through HubSpot's meeting tool and get real-time availability.
A valuable tool for keyword research within HubSpot, Google Search Console allows you to extract data from Google searches in your SEO tool.
This HubSpot integration makes it possible to monitor website traffic, optimise SEO and know which keywords perform best on your site. It also provides information about your Google ranking. Entering this information into HubSpot's SEO tool through the HubSpot integration adds additional information to help optimise your content for search engines for an efficient inbound lead generation campaign.
Seventh Sense helps HubSpot users optimise their email performance. It analyses your click-through rate and open data to deliver your emails at the right time to up engagement rate.
Mind you, the app is not just for email blasts. You can set it up to send email as part of any HubSpot workflow.
By using data to optimise your email campaigns, Seventh Sense helps your agency:
Re-engage inactive leads.
Increase opens, clicks and conversions.
Decrease unsubscribe rates.
Fizz + Ginger tool streamlines your SEO best practises with its SEO website optimisation functionality. It also lets you eliminate calendar clutter with its intuitive social media selection tool.
Let's dive into the details:
Update page descriptions. With just a few clicks, you can update and optimise titles, meta descriptions and image alt tags all in one place.
Fix broken links. HubToolKit scans your website for broken and redirected links, allowing you to quickly fix them in one simple list.
Compress images. Google hates slow pages. Use HubToolKit to increase your speed by finding and compressing bloated images across your entire site in minutes.
Curate social media posts.
You can create RSS feeds of relevant sites and then publish dozens of posts at once. Before you know it, your social media calendar will be full, allowing you to focus on better and more important things.
One of the most well-known brands on this list, SurveyMonkey, allows agencies to create quick surveys and collect real-time information from their databases.
This HubSpot integration measures potential customer interest, collects NPS scores, conducts market research and so on.
It also allows you to:
Turn respondents into contacts.
Segment contacts based on survey responses.
Sync survey responses in HubSpot.
Create custom contact properties.
Send automated email campaigns based on survey data.
I am a fan of Typeform, simply because it's so intuitive to both create and use. Create questionnaires or any other survey to collect information from customers, subscribers or even third party partners or employees.
They offer tips and tricks on what questions to ask, as well as examples of helpful formats here.
(You can also consider Leadquizzes as a lead generation tool, though you'll need to connect it to HubSpot through Zapier rather than directly.)
If you want a quick, detailed and informative view of all your business or customer data, there are fewer finer-grained HubSpot integrations than Databox. This app displays a complete overview of your information in real time, all in one dashboard. That means you can optimise the time it takes to collect information about your efforts, eliminating the need to jump between analytics platforms.
Be sure to check out each of these apps and let us know what you think!