What is App Store Optimisation (ASO)? Ever wondered how your app will stand out amid the umpteen apps in the app store? That’s why ASO strategy and ASO optimisation. It helps in increasing the visibility of an app and its conversion rate.
Given below is a readymade proposal you can show your clients if they are looking for ASO optimisation or strategy. Here’s an ASO strategy/checklist that one must always remember to tick off the list.
1. App Keywords Research
2. Optimise your App's Title and Subtitle
3. Optimise your App's Description
4. High-Quality Screenshots
5. Preview Video
6. Right Category
7. Focus on Icon Design
8. Encourage Reviews and Ratings
9. Build Backlinks
10. Paid App Advertising
11. App Store Analytics Set-Up
12. Work To Maximise Downloads
13. App Updates
14. App URL Suggestion
15. Regular Optimization and suggestions
What we will do: We will search for high traffic volume keywords.
What we will do: We will optimise titles that can improve your ASO in post. Including a keyword or two in your app’s title can help you rank at least 30% higher.
What we will do: We will write relevant descriptions to climb the visibility ladder and encourage more people to download it.
What we will do: People only spend seven seconds to decide if they’re going to download an app or not, so high quality app store screenshots are going to make a huge difference.
What we will do: As many as 85% of the US and 70% of the Indian audience watch videos online and over half of the video content is consumed on mobile. We will create a good quality video and insert them in the app preview section.
What we will do: App category can make a world of a difference when it comes to properly promoting your solution or game in the Apple App and Google Play stores, so we will target the best category suited for your business.
What we will do: Icon design should be related to your business, should define your business, be engaging and eye-catching. As the icon must already have been designed, we must now focus on promoting it.
What we will do: The number of ratings and their score affect your positioning in the search results in ASO, so try to connect with people who download the app and convince them to publish a review. We suggest adding the keywords in the review so that it affects the ranking positively.
What we will do: We will create backlinks for Apple app and Google app store to get rankings organically.
What we will do: To get an instant rank on the app store and for branding purposes, we have to create the ads.
What we will do: To measure the traffic we will set up the analytics with the analytics tools. From this we will get the keyword positioning on Google, geographic locations and the downloads.
What we will do: We try to push the backlinks and paid work on reputed social sites where many people will throng and if they like it, then they will download it. For this, we will write relevant meta.
What we will do: On a monthly and quarterly basis, the app will be updated with new features. We must incorporate changes on the lines of our competitors. In case of a query from users, we must try to solve them. This is where re-evaluation comes into the picture.
What we will do: We will create the url so as to attract the user to the app in a single click.
What we will do: We can recommend new suggestions for traffic generation.
In a world of so many apps and users, it is important that you undertake ASO optimisation with a clear cut ASO strategy in order to up your game.
Looking to increase your app visibility? We can help you.
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