Let's think once a user comes across your site and clicks which transforms into a conversion, and your marketing works relentlessly, even when you're asleep. Sounds like a fantasy? Well, it doesn't have to be. But here's the cold, hard reality: you're probably leaving some serious cash on the table if your current marketing strategy is still in manual mode.
This justifies that a thoughtless approach simply won't work. You require a full-proofed marketing automation strategy to remain competitive and thrive in this digital business landscape.
It's time to say goodbye to guesswork and release automated precision into your world. Google's figures loudly scream that 40% more customers will be willing to pay more with hyper-personalisation, while 98% of B2B marketers recognise automation as being 'crucial' (Cropink), so they no longer play catch-up.
This blog post uncovers how creating a winning marketing automation strategy maximise conversation rates by 10x. So, let’s scroll down to learn a strategy that traforms your marketing game.
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A marketing automation strategy is a planned approach that utilises software, tools, and platforms like HubSpot, Salesforce and more to automate repetitive marketing tasks across multiple channels, streamlining workflows and enhancing content consistency and effectiveness. It's about empowering technology to handle routine processes, freeing your team for strategic initiatives. Additionally, the only effective marketing automation strategy can be the reason for your business to achieve marketing goals.
According to sender.net, almost 40% of marketers have already automated their customer journeys completely or largely, and an astonishing 91% use automation for their goals (Sender.net). This is not merely a trend, but a revolution.
So, are you prepared to turn your marketing from a mad scramble into a well-oiled machine? Let's get the secrets of a best practices marketing automation strategy that turns clicks into dollars, shall we?
The efficiency of B2B marketing is important, as some conversions take multiple months to finish. Therefore, amplifying the B2B marketing strategy will allow for the achievement of sales goals in a lesser time.
One of the silent uses of B2B marketing automation is the effectiveness it brings to the overall marketing endeavour. It also saturates high levels of consistency in messaging through various channels. So, you can imagine a situation wherein you as a B2B company selling high-tech solutions for large corporations, confront various touchpoints in your sales cycle — be it emails, webinars, SOM posts, white papers, you name it.
Keeping track of all these interactions manually is a huge task. These days, with marketing automation, you can set up your workflows and sit back confidently knowing that your leads are receiving the right content at the right moment in time.
How is that? By putting them on automation through pre-scored priorities based on their behaviour and engagement. Sales teams can focus on their prospects who might seem interested in having a conversation.
Additionally, nurturing leads using the automated approach speeds tasks up by sending individualised nourishing campaigns down the pipeline while delivering tailored content. This highly selective approach enables you to establish better relationships, and guide leads through the sales funnel.
One-size-fits-all does not cut it. We live in a technological landscape where we can vector our personalisation to a massive audience. B2B buyers now expect their experiences to be very personal.
A major part of the automation marketing content strategy is that it allows target audience segmentation. By leveraging that, you can customise your messaging according to industry, company size, behaviour, pain points, and much more.
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Numbers don’t lie! By utilising the right marketing automation tools, you can gather data from various metrics and derive analytics to make an informed decision. Not only this, but you can track marketing metrics such as open rates, click-through rates, and conversion rates.
Additionally, businesses can use trending data to optimise their marketing automation strategies and obtain better results. For example, if you realise a high turnout for your webinars but conversely a low conversion, you will tweak your post-webinar follow-up strategy for better results.
B2B marketing automation strategy empowers businesses like yours to scale up their marketing efforts in their growth path. You can handle larger volumes of leads and customers by automating repetitive tasks and workflows without compromising quality or efficiency.
Additionally, it gives your marketing team the time to concentrate on strategy and plan some creativity, which are the major drivers of long-term success. Also, lower cost per lead, thus better ROI.
For instance, precise targeting and personalisation of automated lead nurturing mean better engagement rates. More conversions, more revenue as a result. Win-win!
When crafting a winning or compelling marketing automation content strategy, you need to initially determine your ideal customers based on the actual and real sales data. You can either ask for data from the sales team or directly take an assessment from the existing customers, interview them, and observe their behaviours to create realistic personas. Additionally, learn their demographics, pain points, motivations, purchase history, and more to effectively personalise your marketing strategy.
Once you get the ideal persona handy, pick a tool that caters to your business needs - email marketing, lead scoring, social media, or paid advertising. Don't forget to priortise ease of use, personalisation capabilities, scalability, integration with current tools, and robust analytics.
When both things are in place, it becomes 10 times easier to describe your customers. So, you can easily identify the customer touchpoints and interactions and determine where they can be leveraged. Not only this, but you can develop empathy, map customer emotions, and optimise engagement strategies. This will not only help you build a timeline and visualise how each interaction drives conversions.
After having the buyer persona and mapping the customer journey, it's time to make the customer experience seamless across channels—email, social media, SMS, website, and chatbots. Additionally, you can take help of automation tools and platforms like HubSpot services to centralise messaging, personalise interactions, and be consistent wherever a customer interacts with your brand.
Use website visit data, email, and CRM data to personalise content across every phase of the buying journey. Customer retention, trust, and conversion are all enhanced by personalisation. By following all these processes, you can create a successful marketing automation content strategy to automate outreach and recommendations based on user behavior.
Now automate welcome emails, reminders for cart abandonment, and lead-nurturing efficiency by using the marketing automation platform such as HubSpot. This will make your task 2x time easier fr automating, managing content, and scheduling posts. So, you can easily set goals, establish the rules, and put automation in place for engagement at every customer touchpoint.
In the final step, you can track metrics such as conversion rate, CTR, CAC, and open rates. Additionally, the right marketing automation strategy enables you to track various performance metrics through marketing automation analytics and optimise strategies. You can combine CRM data for additional insights and continuously improve automation workflows.
Related Blog:- HubSpot vs Mailchimp: Which is Best? A Comparison Guide
The success of your B2B marketing automation strategy mainly relies on having the right marketing automation tool. But selecting not only the right solution for your problems but also the provider that delivers it is crucial to successful marketing. With TransFunnel, you get not only expert professionals but real-time assistance to plug the gaps in marketing.
TransFunnel gives you how the proper operation of his marketing got attained:
1: High-quality B2B data that drives automated campaigns.
2: Real-time assistance and solution
3: GDPR data for an all-compliant strategy.
4: Enrichment to ensure your database is always up to date.
So, what's stopping you from taking the right step? It's time to move forward and look no further than Transfunnel marketing automation services.
Let our experts create a strategy that boosts your marketing goal by 20%. Contact us.
