You probably only know about Google SEO, but YouTube also acts as an SEO. YouTube, the world’s largest video platform on the internet, is one of the most significant search engines and is just as important as Google SEO, especially for videos. It functions similar to Google SEO for video search results.
YouTube SEO is a strategy that optimizes your YouTube channel and videos to maintain the top positions in search results. It is essential to maximize your track on this video platform. You must have a complete knowledge about YouTube SEO failing which you will lose your valuable videos somewhere amidst a bunch of others. Here, we talk about YouTube SEO techniques to rank your channel on YouTube
Like Google SEO, keywords are also significant for YouTube SEO. This is because it is through keywords that YouTube identifies your video content subject, indexes it, and then according to the users' search, figures in the search engine results. You must find a suitable keyword for your video so that YouTube can get information about your video content and use it to rank your video.
If you do not choose the right keyword for your video, it will cause search difficulties. It is important that you select a potential keyword for your video, which people usually use to search for a specific video. Only then will your channel appear at the top of the search results, and the monthly search volume of your videos will be good.
Following keyword research, the next that comes in line of YouTube SEO is the title of the video. You must select a good title for your video that is close to the users' keyword search. It will help your videos come up in the search engine. Apart from this, the title of the video reflects the theme of the video. It helps if the title is attractive, pulling people towards your video and making them eager to click on your video and get good views for it.
Pic: Optimize Your Video Title
Tags are an essential factor for ranking videos on YouTube. Through tags, YouTube can understand the subject of your video and index it correctly. By inserting a video related appropriate tag, there is also a possibility of attracting traffic to your video.
Thumbnail is an essential source for YouTube SEO. The subject of the video is guessed with the thumbnail. People get attracted by the thumbnail and click on your video. This makes it vital for the thumbnail to be muscular.
Adding a perfect caption in a video is one of the significant factors in YouTube’s SEO strategy. YouTube's algorithm can't read your videos just via code and text. That's why it's essential to include a caption with your video, which shows the video's subject. The caption is also a source through which YouTube understands the subject of your video and indexes it.
The description also comes under the YouTube SEO strategy. It would be best if you wrote an excellent illustration for your video that describes the video's story, and people are interested in reading it as well. It also helps if you always started the video description with your focus keyword so that your YouTube videos can reach the top ranking.
Try using YouTube for keyword research, which is another factor in YouTube's SEO strategy.
Pic: Use YouTube for Keyword Research
The duration of your YouTube videos should be from 10 minutes to 42 minutes based on the theme of the video. If the video is too short, then it will not be able to engage users. It would be best if you increased the watch time of your videos according to the subjects. The standard duration of the video is required for YouTube SEO.
You must add some suspense element to your videos that will compel the viewers to click on your videos. This is necessary to improve YouTube SEO.
You will need to create a perfect playlist of your YouTube videos, and that playlist should be based on keyword-rich playlists for YouTube SEO.
Adding cards and ending screens and using them are essential to developing YouTube SEO.
At the end of each of your videos, you must ask your audience to leave a like and comment for the video to motivate you.
In the videos, you must encourage people to subscribe to your YouTube channel. This is also important for YouTube SEO.
Along with YouTube videos, you also need to create a link to your YouTube channel, and request people to share your videos as well as channel links.
You must share your videos on social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, Quora, and other video sharing websites with high Domain Authority. It's also an SEO technique to rank your YouTube channel.
Pic: Share on Social Media
Sending an email to your list is also part of an SEO strategy.
For effective SEO, you must embed your YouTube videos. I recommend Blog Posts for this. You can create a website, and upload your videos along with the text content there. Blog posts are also necessary for YouTube SEO.
If you adopt all the YouTube SEO strategies as mentioned above, your YouTube channel will have the scope of ranking the highest.