Senior Field Integrated Marketing Manager

Responsibilities:

•End-to-End Demand Generation: 
Manage the complete demand generation process, including the intake, assignment, review, approval, and execution of campaigns. Utilize internal tools to request, monitor, and align all demand generation support with approved campaigns and tactics. 
•Campaign & Media Strategy: 
Oversee the planning and execution of paid media and social campaigns in accordance with corporate guidelines. Develop audience-based media strategies targeting specific segments and create tailored sub-campaigns for different solution areas. Maintain a consistent investment strategy in paid media to optimize costs and engagement. 
•Advanced Targeting & Partnerships: 
Enhance campaign effectiveness by leveraging advanced targeting techniques such as lookalike modeling and influencer partnerships. Engage with strategic partners—including advisement and execution support from platforms like LinkedIn—to amplify campaign reach and impact. 
•Collaboration & Stakeholder Engagement: 
Work collaboratively with marketing, analytics, and global planning teams to develop and refine demand generation strategies. Regularly engage with key stakeholders to gather requirements, provide performance updates, and ensure overall alignment with marketing goals. 
•Performance & Top-Up Process Management: 
Track, analyze, and report on the performance of demand generation activities, offering insights and recommendations for continual improvement. Manage the top-up funding process with GDC, ensuring that additional resources are allocated effectively and that performance metrics are accurately monitored. 

Requirements

Qualifications: 
•Education & Experience: 
Bachelor’s degree in Marketing, Business, or a related field with 7+ years of experience in demand generation, digital marketing, or related roles. 
•Technical & Analytical Skills: 
Strong understanding of marketing automation tools and platforms such as Adobe Marketo. Demonstrated ability to analyze data and deliver actionable insights. 
•Project & Communication Skills: 
Excellent project management, organizational, communication, and interpersonal skills with a proven ability to thrive in a fast-paced, dynamic environment. 

Preferred Qualifications: 
•Proven track record in successfully managing demand generation campaigns within a global, matrixed organization with budgets upwards of $1.5M USD. 
•Experience using and project managing the development of advanced MarTech and marketing automation platforms to drive campaign success. 

Wondering who we are and what we do?

No bragging, but we are the first HubSpot Diamond Partner agency in India and SEA and the only HubSpot Advanced Implementation Certified Partner across APAC.

You may want to start by understanding why we do what we do.

Startups and enterprises have one major problem while running their businesses -- utilizing their people (not resources) for more important tasks instead of redundant ones. What if repetitive chores are automated so that people can focus better on other tasks? This is exactly what we help businesses with.

TransFunnel Consulting is an advanced MarTech solutions company that enables business growth for clients by providing end to end marketing automation, web designing, design consultancy, inbound marketing services. Our own products -- Feedback Taken, a complete survey tool; HRMS, an efficient Human Resource Management System; assets and apps for HubSpotMarketplace -- are developed to make functioning easier for businesses.

We use marketing automation tools like HubSpot, Salesforce, Marketo, Fresh works to streamline and align clients’ sales and marketing processes, leverage customized marketing automation strategies and intelligent people insights to up their marketing efforts in the right way.

To add to this, we love all things organic and that's why we solve pain points for businesses using inbound marketing solutions as well. These solutions range from content marketing, SEO and social media strategies to paid ad campaigns and ABM and drip campaigns, all of which help grow businesses organically.

We are looking for a resilient, empathic business development executive to contribute to the growth of our company. Business development executives are responsible for finding and retaining clients, encouraging extant clients to purchase added products or features.

Culture alert: For TransFunnel, culture plays a major role. We believe in the power of ONE. We know that company culture can make or break your work experience and so we have a team that puts the human connect before anything else. Whether we work from office, home or anywhere -- we keep the connection going with plenty of fun activities. Also, we have a flat hierarchy. Hit apply if you think exploring this role would be work with fun!

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Share us your details at hr@transfunnel.com

For job related queries, please call +91 9773337696