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Inbound Strategist-Marketing

Location

Bangalore, Pune

Work Experience

4 to 5 years

Job Title

Inbound Strategist-Marketing

Wondering who we are and what we do?

No bragging, but we are the first HubSpot Diamond Partner agency in India and SEA and the only HubSpot Advanced Implementation Certified Partner across APAC.

You may want to start by understanding why we do what we do.

Startups and enterprises have one major problem while running their businesses -- utilizing their people (not resources) for more important tasks instead of redundant ones. What if repetitive chores are automated so that people can focus better on other tasks? This is exactly what we help businesses with.

TransFunnel Consulting is an advanced MarTech solutions company that enables business growth for clients by providing end to end marketing automation, web designing, design consultancy, inbound marketing services. Our own products -- Feedback Taken, a complete survey tool; HRMS, an efficient Human Resource Management System; assets and apps for HubSpotMarketplace -- are developed to make functioning easier for businesses.

We use marketing automation tools like HubSpot, Salesforce, Marketo, Fresh works to streamline and align clients’ sales and marketing processes, leverage customized marketing automation strategies and intelligent people insights to up their marketing efforts in the right way.

To add to this, we love all things organic and that's why we solve pain points for businesses using inbound marketing solutions as well. These solutions range from content marketing, SEO and social media strategies to paid ad campaigns and ABM and drip campaigns, all of which help grow businesses organically.

Responsibilities:

  • Work directly with the customer to understand their business requirements in terms of Sales & Marketing funnel fluency and translate the same for the internal marketing & delivery team to plan, build and execute marketing automation campaigns.
  • Understand the customer’s buyer persona, pain points, available resources, and marketing communication channels, to plan the holistic inbound strategy and deliver results.
  • Understand the gap between the current marketing process and required sales and marketing automation goals. Define the overall automation strategy and plan execution in phases.
  • Showcase excellent project management skills to ensure smoother and timely delivery to the customer.
  • Ideate and execute end-to-end inbound marketing campaigns and collaborate with all the involved stakeholders for smoother execution.
  • Create effective detailed content strategy and calendar, content promotion campaigns and measuring the effectiveness of the content in terms of the expected KPIs.
  • Manage overall marketing budgets and spend to ensure maximum ROI for the customers.
  • Create, manage, and present standard and custom analytics reports on MQL’s acquisition programs, nurture campaigns, sales conversion rates and media buys to track campaign ROI, attribution, and sales effectiveness, to customers and internal stakeholders

Requirements

  • Proficiency in working on email marketing campaigns, marketing automation funnel, drip/nurturing campaigns, and Google Analytics.
  • Prior experience in working with HubSpot, Marketo, Pardot or any other globally recognized automation tool is strongly preferred.
  • Preliminary knowledge of relevant marketing areas including content writing, copywriting, social media, email campaigns, Google Analytics, Tag Manager, etc.
  • Excellent verbal and written communication skills.
  • Project management and collaboration skills.
  • Fundamental knowledge of HTML/CSS is a huge plus as it can help while working on email templates and landing pages.

Apply Now

Share us your details at hr@transfunnel.com