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Senior Marketing Automation Specialist

We are looking for a Senior Marketing Automation Specialist who can help us with Marketing and Technology both.

Location

Bangalore, Pune, Jaipur

Work Experience

4 years

Job Title

Senior Marketing Automation Specialist

Requirements

  • Expertise in Marketing Automation and CRM platforms especially in Marketo, Hubspot, Pardot, Mailchimp or Similar Enterprise MAP. Minimum 4 years of experience is required.
  • Working closely with clients to define and implement technical solutions to meet their business requirements.
  • Responsible for email marketing program development and execution, including segmentation, email and landing page development, testing, and deployment, and continually evaluate these for improvements.
  • Proficiency in CRM integrations such as Salesforce.com or Microsoft Dynamics
  • Experience building and using APIs. Ability to design and build integrations between MAP and different applications.
  • Must have good knowledge in HTML, JavaScript, and Cascading Style Sheets and can create HTML emails, and landing pages in any MAP.
  • Should have hands-on experience in design, develop and manage targeted email campaigns/email nurture programs.
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  • Create/Modify lead scoring rules to grade between hot, warm, and cold leads.
  • Support essential marketing operations initiatives such as managing the lead lifecycle,ComplianceOpt In and Data Look Ups etc.
  • Strong understanding of email marketing best practices including data privacy laws and deliverability best practices.
  • Should have hands-on experience in tool migration and can plan and execute data and assets migration from one MAP to another.
  • Should know how to audit MAP instances and fix issues.
  • Should know how to set up a Marketing automation tool from scratch and can do admin setup efficiently. Consult with marketing,techincal and business team and provide optimized system.
  • Develop strategic plans for data cleaning projects and Perform it on any MAP.
  • Should know how to create and set up email preference centers in different Marketing automation tools.
  • Should know how to set up two-factor authentication in Hubspot.
  • Comfortable with chatbot setup like Drift, Landbot, intercom, and Chatbot
  • Knowledge of Excel, SQL will be an add-on.

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