Famous Astronomer and Physicist (and much more), Galileo once said: “Measure what is measurable and make measurable what is not so.” And after centuries, this stays so true, even today, for one to remain directional and achieve goals. Every successful business measures its plans; it’s successes and with that setbacks. All in all, there has to be a criteria for
You are probably tired of hearing that Business-to-business marketing is changing. At the face of media fragmentation, channel diversity and the reduced performance of conventional advertising action, many organizations are uncertain of the best way to reach tough advertising goals. With no clear vision or strategy, the same routines are replicated in the hope that things may turn out better.