What is Marketing Automation and its Benefits?

MARKETING AUTOMATION CONSULTING

Marketing automation automates your online marketing strategy. It saves you from the harrowing experience of trying to align the sales and marketing teams.

When we look at how people conduct business activities today, we see that most of their buying and selling happens online. So when two major elements of any business transaction are happening online, why should the marketing initiatives be left behind?

Marketing automation automates your online marketing strategy. It saves you from the harrowing experience of trying to align the sales and marketing teams. It quantifies marketing initiatives and it actually brings in the expected ROI. But like everything good, marketing automation has its drawbacks. The amount of people, resources and investment that goes into implementing a marketing automation system consumes a major portion of the expected return.

At TransFunnel, we form the bridge between you, your marketing automation strategy and the ROI you expect from it. We make implementation easy and help in:

Optimize Lead Conversion
Create Demand
Create Demand
Unique Strategy for your Business

AGILE APPROACH

At Transfunnel, we understand that time is money. Our Agile approach ensures tasks are broken up into short, doable bursts with timely feedback

CUSTOMIZED STRATEGY

Every business is different and the challenges faced therein are unique. The solutions we offer are custom-fit to offer the best possible outcome.

Our success is derived from the success of our clients. We believe in learning together and growing together.

Years of experience of implementing various automation tools ensure we follow the best practices to make seamless transitions in processes.

OPTIMISE LEAD CONVERSION

Marketing Automation

We help you:

Run your marketing automation tool with ease helping you generate more and better-qualified leads
Nurture these leads thereby preparing them to be conversion ready
Increase the sales pipeline velocity
Align your sales and marketing functions efficiently

LEAD SCORING

TransFunnel helps you use the right metrics to score your leads so that you know which leads are ready to be converted and which ones need a bit more nurturing till they reach the conversion stage.

We help you:

Apply the right metrics using BANT and demographic attributes among others
Track the social media activities of your target customers thereby zeroing down on hot-leads
Automate lead qualification process so that you can convert the leads into customers faster.

LEAD NURTURING

With TransFunnel, you can:

Generate effective and meaningful content
Build long term relationships with customers
Send targeted communication to leads based on buying behaviour
Apply metrics to marketing efforts, identify areas that offer high sales opportunities

ANALYSIS AND REPORTING

Scattered information is wasted information. We collect the data on leads, metrics, sales readiness and other factors and summarize them.

This report is simple, relevant and the best tool to make quick and informed decisions. We help you:

Generate effective and meaningful content
Build long term relationships with customers
Send targeted communication to leads based on buying behaviour
Apply metrics to marketing efforts, identify areas that offer high sales opportunities

Marketing Automation Consulting