We get the question, “What is Inbound Marketing after all?” It can be quite a lot when it comes to different marketing methods. We can say that it is the well-proven marketing method that works wonders in the digital decade. We know that the buyer of today has all the power. With a considerable shift in the relationship between businesses and customers, the buyer has more information about the products, industry, and even competition, at literally their fingertips.
“Inbound is a fundamental shift in the way you do business and a philosophy based on helping people. The inbound approach to do business is customer-centric.”According to HubSpot,
Unlike outbound marketing, you don't need to fight for the customer's attention when you adopt inbound marketing. All you need to do is align the way buyers think, research, and buy, and offer value by attracting customers to your website or your product and service page with the help of quality and relevant content.
Once they are aware of your business, engage them with email campaigns that add significant value to their lives and in turn, build credibility for your business. And finally, delight them with amazing offers that they can't refuse. This is essentially the 3-step process of inbound methodology - Attract, Engage and Delight!
When you align all your objectives with the inbound approach, the customers who interact with your business will have a holistic experience in their journey as a buyer. Everybody on your team who faces the customers must know how to engage and delight them irrespective of which team or department they belong to. Inbound marketing is all about doing business in a humanistic way while using technology as a supporting tool to sell, grow, and add value at all stages of your customer's journey.