As the ever-changing demands of the customers rose, so did the need for a tool or software that could help marketers work in that direction, take up all their manual load, and let them focus on prospects and customers! That’s when the sun of Marketing Automation rose above the horizon and as of now, it’s
According to Martech Today,
In simple terms, it's a software used by marketing departments in automating, streamlining, and measuring marketing tasks, such as email, social media, and other website actions. The main purpose of adopting a marketing automation tool is to reduce human error and save time and resources for the tasks that would eventually take a lot of time when done manually.
So let’s dive in and understand why it’s time that you invest in Marketing Automation too!
Marketing automation has definitely changed the way companies interact with their prospective and current customers. It helps in identifying the interests of the leads and customers who visit your website. BD Venture and Ehsan
As per the infographic, one can save at least 6 hours a week by automating social media posts. Also, it saves up to 80% of your time that you spend on scheduling content and managing workforce and eventually increases your team’s productivity and efficiency. Why didn’t we know this before?
Tired of switching to various platforms for gathering data and interpreting the results? Well, marketing automation has got your back here. It can easily optimise social media, email, content, and mobile marketing on a single platform through a multi-channel or
According to research, 87% of the retailers have vouched for the success in business with an
Personalisation and Testing
Personalisation is the key to everything in today’s scenario. According to a report by
Dell, created ads
Similarly, a marketing automation tool lets you test and compare different marketing strategies such as landing pages and campaigns
Lead generation begins with converting visitors into leads. How does marketing automation do that? When a person visits your website or a landing page, through marketing automation, you can capture their email
Coursera sends different emails to recommend their visitors free online programs from the world’s top-notch Universities. They keep the customer engaged through conversations, such as reminding them of their next lessons or assignments and sending them more free or paid courses relevant to their current interests; ultimately converting visitors into leads.
Now, using implicit data (based on a lead’s behaviour, such as submissions, clicks, views,
As per Brian Downard and Ehsan
Marketing automation tools have a record system, which provides you with all the information needed to measure the ROI. After gathering the data, you can run tests to compare landing pages, campaigns, offers, designs, and so on. This comes of great use when you want to know what works best to enhance sales and generate revenue.
With a marketing automation tool, you can easily measure the flow of leads and predict nuances and loopholes in impact marketing that eventually affects revenue generation. With this information, you can take required decisions and optimise ROI-related processes.
Marketing automation is a comprehensive suite that combines multiple functions in one tool. From getting sales and marketing on the same page, offering personalised content, building a 360 degree view of your customers, and offering insightful data for better decisions, marketing automation has gone
Which marketing automation tool are you using? Need help in understanding which tool will work best for you?