70% of searches and web traffic are made from mobile phones, leading to online action, and 80% of the top-ranked websites are mobile-first (Source: review42). With such huge traffic, don’t you think it is important to maintain mobile-friendly content?
Having mobile-friendly content doesn’t just mean enhancing mobile responsiveness or resizing web pages, but it also means optimising your overall web content and writing SEO-optimised content for mobile devices. Whether it's text, videos, slideshows, or other assets, you must optimise them in a way that provides value to your website content strategy and target audience.
So, do you know how to incorporate mobile-friendly content into your marketing strategy? We shed light on this viewpoint. Read on!
The introduction is the hook part which contains the crux of the whole content. This has the power to retain or lose readers in the blink of an eye. That's why you need to create mobile-friendly content that grabs the attention of your target audience.
And what's the best way to draft this? Start writing your content with a strong, impactful, and statistically supported introduction addressing the pain points while highlighting the solutions.
Instead of rambling on with unnecessary information, go with the most on-point and compelling content that hooks the readers and keeps their interest in your content. Performing this accurately will help your audience to get immense value out of the mobile-friendly content and simultaneously benefit your website with more visitors and dwell time.
Did you know that, on average, a mobile user spends 3 minutes or less while reading online content? Yes, with such a low dwell time, it means that if your website takes more than 3 seconds to load, your readers will lose interest and leave the page.
That's why it's crucial to optimise your overall website for mobile users, whether by creating a responsive design or optimising website speed through methods such as compressing images, using limited text, implementing technical SEO, or avoiding pop-ups.
When everything is in place, you will succeed in improving user experience, and readers will scroll through your site on mobile devices.
Smartphones have smaller screens compared to desktop computers. With a limited attention span, users visiting web/blogs on smartphones often get distracted by cluttered layouts that show too many elements at the same time. This results in poor readability and causes your visitors to leave your page, which in technical parlance means bounce rate, and that’s not a good thing.
All the efforts you put into your marketing or website content strategy will be a sheer waste of productivity if readers move out of your page in no time.
The key solution that you can apply to give undivided attention to your users would be to offer simplicity in the mobile-friendly content you write. And the best way to do it is to effectively use white spaces, i.e., adding space in between your content.
This will help get your audience some breathing space while reading the content and understand what they should really focus on. We can say that just keeping a mobile-friendly website design, proper white spacing throughout the content ensures faster and smooth readability.
What can be the biggest curse for any web content? The answer is not telling your readers what to do next after reading the content.
This becomes an even bigger problem for users reading your content on smartphones as mobile readers need quick and valuable information in restricted time. Thus, placing your call to action (CTA) is a very important step to meeting your marketing goals after putting in your hard work in framing a content marketing strategy.
Placing relevant CTAs in your content piece can help you meet the main objectives of conversions and assist your audience through the marketing and sales funnel. In essence, placing proper sections after intervals of sections should also be a part of SEO-optimized content, ensuring that users act after reading your piece of content.
What’s the first thing your target audience reads while visiting your website? Is it the introduction? Nah!
Your title is the first and foremost part of your content that your audience reads in the search engine and based on that they either click to learn more or go to the next relevant piece. Not only this, but your title/headline also determines how your content appears on the search engine landing page on mobiles.
In a nutshell, a short and crisp mobile-friendly title is an important factor to drive maximum traffic and improve search rankings.
But what’s the ideal length you should target while crafting the title? The social media toolkit for small businesses, Buffer, suggests the ideal length for a title is 6 words (55-60 characters) that drive users to click and read your content.
The best practice here is to keep your title short, crisp, value-oriented, easy to absorb and eventually hold value for your audience.
Additionally, using legible fonts and adding the focus keyword in your title within suggested character limits would be a bonus. This will help your web content increase ranking and traffic. Yes, you can make your presence felt with the crispness intact.
Quick question - Text vs Image/Video, which mode of information would you prefer?
I assume your answer would be images or videos. As it is one of the best modes to gain and remember information. Right?
According to Brain Rules, readers retain 65% of the information three days later if a relevant image/video is paired with the required information in your content.
We can conclude that the use of visual content in the form of images, videos, PDFs, and more can either make or break your web content. It is the right and easiest content optimisation approach one can follow to educate readers. Also, leveraging it effectively will help your readers easily digest the content and provide you with more opportunities to increase search rankings.
There might be a chance for loopholes when publishing content before review. So, to ensure quality, you must ask the following questions while reading:
Performing this mobile-friendly testing for content before publishing will help you provide quality information to your readers, ultimately increasing your brand value and building trust.
High-quality and informative web content has always been one of the best ways to attract, educate, and convert your audience into customers. Ultimately, it is the marketer's responsibility to ensure that the content is optimized for both desktop and mobile platforms while remaining relevant to the target audience. This not only enhances your overall marketing efforts but also distinguishes your business from competitors.
So, are you seeking seasonal writers or professional consultants who can assist you with the right content marketing services or curate content for your customers? TransFunnel is just a click away from you.
With years of experience and subject matter expertise, TransFunnel brings together the best team of writers who can add value to your content, making it engaging for readers, informative for marketers, and influential for decision-makers.
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