In the wake of Covid-19, there has been a surge in internet users worldwide, consuming more content on mobile than ever before.
In fact, a recent report from a digital solutions provider, Oberlo, shows that mobile web traffic accounts for 54.8% of global web traffic in 2021. With such huge traffic, don’t you think it is important to maintain mobile friendly content?
Having mobile friendly content doesn’t just mean improving mobile responsiveness or resizing web pages, but it also means optimizing your overall web content for mobiles. Be it text, videos, slideshows or other assets, you must optimize them in a way that provides value to your content marketing strategy and target audience.
To improve the overall experience and meet marketing goals, marketers need to start creating/optimizing content for mobile users. So, how can you incorporate mobile friendly content in your marketing strategy? We shed light on the 6 ways to create powerful mobile friendly content for your website in 2022.
But before that, a quick fact. Did you know that on an average mobile user spends 3 minutes or less while reading online content? Yes, with such low dwell time, it is important for you to create mobile friendly content that grabs the attention of your target audience. The best way to do it? Start with a strong and impactful introduction. Instead of rambling on with unnecessary information, go with the most on-point and compelling content that hooks the readers and keeps their interest in your content. Performing this accurately will help your audience to get immense value out of the mobile friendly content and simultaneously benefit your web with more visitors and dwell time.
Mobile phones are smaller devices compared to desktop computers. With limited attention span, users visiting web/blogs on smartphones often get distracted by cluttered layouts that show too many elements at the same time. This results in poor readability and causes your visitors to leave your page, which in technical parlance means bounce rate and that’s not a good thing. All the efforts you put into your marketing strategy will be a sheer waste of productivity if readers move out of your page in no time.
The key solution that you can apply to give undivided attention to your users would be offering simplicity in the mobile friendly content you write. And the best way to do it is to effectively use whitespaces i.e, adding space in between your content.
This will help get your audience some breathing space while reading the content and understand what they should really focus on.
What can be the biggest curse for any web content? The answer is not telling your target audience/readers what to do next after reading the content.
This becomes an even bigger problem for users reading your content on smartphones as mobile readers need quick and valuable information in restricted time. Thus, placing your call to action (CTA) is a very important step for you to meet your marketing goals after putting in your hard work in framing a content marketing strategy.
That’s why placing effective and relevant CTAs for your readers that tell them what to do next will help you meet the main objectives of conversions and assisting your audience through the marketing and sales funnel.
What’s the first introduction that your target audience reads while visiting your website? Is it the introduction? Nah! Your title is the first and foremost introduction that your audience reads in the search engine and based on that they either click to learn more or go to the next relevant piece. Not only this, but your title/headline also determines how your content appears in the search engine on mobiles.
In a nutshell, a short and crisp mobile-friendly title is an important factor to drive maximum traffic and improve search rankings. But, what’s the ideal length you should target while crafting the title? Social media toolkit for small businesses, Buffer, suggests the ideal length for a title is 6 words (55 characters) that drive users to click and read your content.
The best practice here is to keep your title short, crisp, value-oriented, easy to absorb and eventually hold value for your audience. Additionally, adding the focus keyword in your title would be a bonus. This will help your web content in increasing ranking and traffic. Yes, you can make your presence felt with the crispness intact.
Quick question - Text vs Image/Video, which mode of information would you prefer? Your answer I assume would be images or videos as it is one of the best modes to gain and remember information. Right?
According to Brain Rules, if a relevant image/video is paired with the required information, readers retain 65% of the information three days later.
We can conclude that the use of visual content in the form of images, videos, PDFs, and more can either make or break your web content. Leveraging it effectively will help your readers to easily digest the content and also give you more opportunities to increase search rankings.
Lastly, the best way to find the readability score of your mobile friendly content is to check it on your mobile device. Following are the questions you can ask yourself while reading:
i) Are you able to breathe through the content or is it information and clutter overload?
ii) Are there any grammatical mistakes or sentence formation issues?
iii) Is your image/video relevant to your target audience?
iv) Are your headlines/subheadlines short and meeting SEO standards?
v) Are there any more opportunities to improve your content, like including CTAs?
Performing this additional step before publishing will help you to give quality content to your readers, eventually increasing your brand value and building trust.
High-quality web content has always been one of the best ways to attract, educate and close the audience into your customers. In the end, it is the marketers’ job to check whether the content is optimized for desktop and/or mobile and whether it is relevant to the target audience. It not only boosts your overall marketing efforts, but also helps your business to stand out from the competitors.
We hope you liked these 6 ways to effectively craft mobile friendly content for your target audience. If you need more information on how you can improve your content performance, feel free to reach out to us.