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How to Generate Organic Traffic By Using SEO?
How To Generate Organic Traffic By Using SEO?

Paid Campaigns A No-Show? Here’s How You Can Generate More Traffic by Using SEO?

 

Here’s the thing.

 

Paid campaigns on various platforms are getting dropped left, right and centre due to the recent outbreak of Co-Vid 19. Sample this - 63% of the marketers in the USA have reported that the Coronavirus pandemic has caused delays or reviews in the commitments made by the client, which has resulted in the failure of their paid campaigns.

 

A recent survey also gives us some statistics to ponder in this direction including the following:

 

  • 45% of respondents pulled the plug on a campaign that was already in the progress. 
  • 49% of the respondents delayed the campaigns until later in the year. 
  • 81% of respondents are going to cut ad spend budgets significantly. 
  • 68% of the respondents are expected to cut the ad spend budgets next year. 

 

Add to this the fact that there is going to be a sharp decline in the ad revenues on Google and Facebook, especially for certain industries that are bearing the maximum brunt of the pandemic. 

 

All in all, the Coronavirus outbreak and subsequent lull in the economies is leading to marketing teams in the firms re-thinking their strategies.  

 

Their thoughts are more inclined towards organic instead of paid campaigns and rightly so. Think of all the people who are online more than before. This has led to a spike in web traffic over the past few weeks. This is where businesses need to make the most of the opportunity by selecting the best marketing agency. These agencies will strategically implement SEO techniques to drive traffic.

 

To give you a heads up about various methods that your business can use to increase the traffic right away in this pandemic-struck market, our SEO experts have handpicked some pointers. Take a look at them to know more.

                                                                                            Source

 

  1. Select and Target New Keywords

 

It is a good practice to review your keywords at regular intervals.

 

Conduct the best keyword research for your website. Next up, figure out the ways to optimize it using the set of keywords that bring a major chunk of the traffic. For instance, you can either add new sections to your website, explore new topics or make tweaks in the existing content (website pages, blogs, resources et al). While there are numerous resources that teach you how to target a keyword, our favourite remains this visual guide from Moz.

 

  1. Rank higher on SERPs by assigning keywords to pages

 

When you put your content out there, Google’s search algorithm pulls out information to find out what it's about and accordingly places or ranks you on the SERPs. Therefore, you can benefit by assigning keywords to your pages for ranking higher and being on the first page of search results. 

 

This is crucial because according to a study of 1 billion pages by Ahrefs, 90.63% of the pages got no organic traffic. It is obvious that you need to feature in the remaining 9.57%! That said, you consider implementing the following pointers:

                                                                                                  Source

 

    • Add your keyword in the initial few sentences of your content (probably the first 100), to your title tag, URL, description, and metadata. Not only does this make the algorithm to find you easily on searches but also optimises each one of your blog posts. 
    • Use HubSpot SEO tools to optimise your pages and improve your discoverability. By using keywords at these places, you can even beat the top-ranking websites. 
    • Remember, simply writing the content won't get you there if you don't optimise it using SEO tools.

 

  1. Slide in The Less Competitive Keywords

 

We know that all keywords don't have the same impact. Some are highly potential and highly competent; others are low competition yet have high potential.

 

While you're on your keyword hunt, pay attention to the latter. The competition metric will show you which keywords can be used to focus on specific and wider audiences while still keeping the competition at bay!

 

It's true that the search volume will be low. But eventually, this methodology will help you earn more relevant traffic. The best thing is, leads who come to your website using these keywords will have more intention to make a purchase.

 

  1. Tweak Old Information 

 

Have content on your website that has remained the same for the longest time? There are chances that the information may become obsolete over time. Moreover, Google takes into consideration fresh content to determine the quality of a website. 

 

But this doesn’t mean you discard the old content altogether. This is because older posts can be the potential traffic source when you want to want organic traffic instead of getting traffic from a paid campaign.

 

For instance, HubSpot found that 76% of their blog views, and 92% of their blog leads, were from their posts that were almost a month old or more. Therefore, it is safe to say that instead of constantly churning up new content, this one little trick can help boost the rankings and traffic more quickly without all the additional effort. 

 

  1. Increase the Page Speed

 

As per a 2018 research by Google, 53% of mobile users leave a site that takes longer than three seconds to load. It botches up the user-experience, thereby taking a toll on the website traffic and ranking. The way forward is to keep a check on your website’s page load speed as well as the server response time. This holds true for both mobile and desktop. 

 

The question you should ask here is –

 

How can I improve my page load speed?

 

Here are some pointers to get you started:

 

  • Opt for browser caching 
  • Get rid of redundant scripts 
  • Reduce the redirects 
  • Use a CDN (Content Distribution Network)
  • Compress the images to less than 100KBs on the page 

 

  1. Pay Attention to Local SEO

 

Local SEO is relevant more than ever nowadays as more and more people tend to search for “near me” results. When your website is optimized for Local SEO, they will be easily able to find your business first before your competitors. 

 

To get started, audit your competition using local market analytics. This will give you a better understanding of your competitors based on specific locations. Next, use local SEO strategies to optimize the website for near me searches.

 

Asking your clients or former customers for authentic, positive Google reviews and working on NAP (Name, Address and Phone Number), maintaining consistency are some of the other tactics you can try. 

                                                         Source 3

 

  1. Emphasise on Voice Search 

 

Voice-based assistants and chatbots are making waves all over the globe. Like it or not, voice IS the future of search and these statistics prove it:

 

    • According to Com Score, over 50% of all smartphone users are engaging with voice search technology in 2020.
    • Adobe’s survey data found that 48% of consumers are using voice for “general web searches.”
    • The average Google voice search result receives 1,199 Facebook shares and 44 Tweets
    • Voice search results typically load in 4.6 seconds, which is 52% faster than the load time of the average page
    • 2 in 5 adults use voice search once daily, as per Location World

 

These are just a handful of facts that prove voice search is leading the way. By emphasising on it and optimizing your website, you can reap tremendous benefits like never before even without opting for paid campaign. Here is how you can get started:

 

  • Put yourself in the users’ shoes
  • Write content in a natural-sounding language
  • Include question phrases that answer queries 
  • Keep the answers concise 
  • Include long-tail keywords 

 

  1. Be Consistent with Your Content and Interlinking

 

There is no denying the fact of how publishing regular content makes you stay in par or even ahead of your competition.

 

Publishing blogs regularly, especially on thought leadership, will keep the inflow of organic traffic unobstructed. However, make sure you don't compromise on the quality of content. 

 

Once you have enough content, interlink blog posts with one another to provide your audience with the best relevant content. HubSpot calls it Topic Clustering and emphasises on how helpful it is to keep visitors stay longer on your website, hence shooting up your rank. 

 

Takeaway

 

Strategizing and using SEO in a smart way is the most cost-effective solution when your paid campaigns are going down the pandemic hole. It will not only bring your expenses down but also help you get the results sooner when saving the economy is the high priority. 

 

And you know the best part? Suddenly online users have increased manifolds and when you're using specific and relevant keywords and optimised web pages, you don't have to waste your time trying to pitch in leads who do not have an intention to buy from you. After all, relevant traffic is much more fruitful than heavy traffic. This is how SEO will help your business grow in the coming days and minimise your efforts for good when COVID-19 is not letting you sell offline and one-on-one sessions are big no! 

 

Want to create more traffic by acing at SEO? Get in touch with our SEO Experts today!

 

ANUSHIKHA DHANKHAR

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