How Voice Search Will Change the Digital Landscape | TF
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How Voice Search Will Change the Digital Landscape

TransFunnel Consulting
TransFunnel Consulting Dec 23, 2021

Alexa, are you reading this?

Voice search is one of the most rapidly developing concepts in today’s world. What originated as a facilitative concept, has over the years emerged as a tool that rules the social media age. Smartphones were the initial devices, which had the feature of voice search embedded in them. Gradually, the voice search handles graduated from smartphones to smart speakers and voice assistants that became popular across the globe.

A study by PricewaterhouseCoopers in 2018 showed that 71% prefer voice searches to conduct a query over typing. 

Uses  of voice search

  • Assimilating voice search technology in mobile applications is deployed by most businesses these days as voice is a natural user interface. The voice-enabled apps improve the functionality of a certain device and also provide a seamless experience for the users.

  • There are many voice-based assistants like Alexa, Google home or Siri that have made an impact in the voice search experience by customers.

  • Many brands have now incorporated voice enabled touch points to attract a large number of customers.

  • In the coming days, voice enabled devices will provide more individualised experiences. They give customers a more personal experience.

  • Voice cloning is another term that is expected to gain momentum in the coming days and it will be of use to the media, advertising and gaming industry. Terminologies like machine learning and graphics processing unit power development is responsible for custom voice creation and also enables voice cloning.

  • Voice technology will continue to rule the gaming industry as voice modulations and mimicking human voice will be useful in the gaming industry.

  • One of the key benefits of voice search technology is that it aids in amplifying productivity in sectors like healthcare. It also helps people who have hearing or vision impediments, and enables them to search the right word with speech technology. The interactive voice response  (IVR) enabled phones are also installed in many organisations which utilises automatic speech recognition.

Future prospects of voice search

The future prospects of voice search is limitless and its becoming popular with clients given the ease of its functionality. Most business firms have incorporated voice search as a part of their business strategy in order to amplify their sales. Industry experts are of the opinion that voice search will definitely have a huge impact on the implementation of SEO and this technology will have a grip over the customers as it will ensure that the footfall increases. Although voice search technology bears a legacy as old as 1950, in recent years this technology has grown substantially and this is the reason why voice search devices like Alexa and Google Echo are on the rise. Additionally, the technology across the world is improvising each single day, so this means that voice search and other related technologies are soon going to rule the charts.

Market analysts are of the opinion that the major transition towards the voice search platform is the day to day to change in the customer’s demands. Moreover, the millennial customers are driven by digital transformation and new-age technologies. Analysts also say that the surge in artificial intelligence driven equipment is also the reason behind the swift emergence of voice search in recent times.

Learn more about Alexa: Can You Tell Us What NLP Is And How It Works With Voice Search?


In a nutshell it can be said that voice search technology is here to stay. It has facilitated our lives in a seamless manner wherein it's as easy as picking your smartphone and asking about your query. You can also be assisted by Siri and Alexa, the voice search assistants. Therefore voice search and other technologies are the need of the hour and are changing the digital space drastically.


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