Revenue Operations, also referred to as RevOps, is an automated business process that unites customer service, marketing and sales to foster businesses growth and predictable revenue.
After knowing what is RevOps comes the real pain!
The largest difficulty in developing a RevOps engine that is effective is probably managing the evolving changes in technology. However, constructing a RevOps engine also necessitates the implementation of cutting-edge technology, like cloud-based software.
Having all the right tools at one place allows you to conduct revenue activities. Your HubSpot CRM, marketing, sales and support tool is this lone reliable source.
Although HubSpot was first designed to be a customer relationship management (CRM) tool, it has evolved into a major business hub. HubSpot may also be used as a RevOps engine with the proper implementation and end-to-end approach.
After getting a brief and clear idea of what Revenue Operations is, let’s understand its market!
Revenue operations is a fairly new concept, but the topic RevOps vs. Sales Ops has been a matter of debate. Although revenue operations is still a relatively new idea, many businesses are quickly choosing an experienced RevOps company to help them out.
Since 2019, the number of RevOps-related jobs on LinkedIn has increased by 300% and the number of businesses putting RevOps plans into practice or creating RevOps teams has increased by 57%.
HubSpot claims that businesses using RevOps have achieved increases in sales productivity of between 10% and 20% as well as stock performance improvements of over 70%.
When a company is ready to scale and when business growth outpaces investment growth, business executives begin to turn to RevOps and then Service Ops.
Now the question of How can you implement HubSpot into RevOps arises.
Let’s find out!
After knowing what Revenue Operations is, understanding the CRM's data structure is the first step in approaching revenue operations in HubSpot. Next, you'll learn how automation tools can be used to update data and create associations in your database.
HubSpot is a RevOps fantasy that has come true for SMBs. It has (almost) everything you need under one software roof to manage your customer journey:
We already know what Revenue Operations is, but when it comes to integrations, you must know what tools to use.
If your organisation's departments all use various, non-integrated tools, alignment across all of them is impossible. As a result, silos are formed, which makes it harder for your teams to efficiently communicate data and cause friction in your marketing.
HubSpot has various integrations with other third-party applications. Even if you integrate HubSpot, your teams can keep using their current tools if they like them.
It has more than 500 third-party software connectors, including well-known ones like Slack, GotoWebinar, Zendesk, Zoom, Databox and others.
Your teams may upload data from these applications directly into HubSpot by integrating these solutions, making them accessible to everyone. Many of these apps can even be started right from HubSpot.
If you face any difficulty in implementing such tools, you may consider a dedicated RevOps company to do it for you!
Lists and workflows are the two main automation tools in HubSpot for managing your operations. Based on data and related record data, lists let you combine your CRM information in countless ways. Several list combinations include:
Workflows can create and link records, copy data from one record to another and adjust property values.
Within your RevOps system, you can create workflows that automatically send leads where they need to go based on their behaviours.
Up to 20 branches can be included in a single workflow. These branches can be used to qualify leads, define contact lifecycle stages and automatically allocate tasks to your team based on contact activity.
The interactions that your marketing, sales, service ops and customer support teams have with a contact, company, transaction, ticket or custom object are likewise recorded in every object record in your HubSpot CRM. This covers procedures like completing a form, going to a website, opening an email or placing a call.
Each associated object's timeline can have this information. If a customer called to inquire about the status of an order, for instance, you might open a ticket and then log the call as a timeline event on the contact record, along with the associated company and ticket records. This gives you greater visibility, makes segmenting and reporting easier because you can see the data at every level
HubSpot's data centralisation allows you to break down departmental borders. However, removing obstacles in the consumer experience is a bonus.
You can create a complete customer experience with HubSpot that will keep your contacts and customers interested in your marketing, sales and service ops. The tool successfully reduces friction that occurs when a lead is transferred from one department to another. The customer shouldn't even be aware of a handoff with the right strategy.
Finally, the ability to unify all of your departments around a set of common metrics is one of the main advantages of adopting HubSpot experts for RevOps.
The entire organisation, not just particular divisions, is in charge of sales, revenue and customer experience under the RevOps model. Therefore, just as sales and customer service departments need to be aware of indicators like customer attrition, customer acquisition cost (CAC) and contract renewal rates, so must your marketing team.
It can be difficult to integrate HubSpot into your current technology stack and convert your business into a RevOps engine. However, with the assistance of specialists in sales and marketing technology, you can manage the transformation successfully and accelerate the return on investment.
At TransFunnel, we have helped businesses successfully integrate HubSpot with their Salesforce instances with the assistance of our team of HubSpot experts. You can expand your marketing activities with the aid of our knowledge of marketing automation and practical marketing experience.
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