Studies say 71% of customers expect companies to communicate with them in real-time.
In the day and age of personalisation, amongst the many new trends in marketing, conversational marketing can be touted as the one marketers should immediately embrace. Even with technology getting advanced, the basic truth remains the same – People like to be heard and understood. Through the power of conversational marketing, we can amplify the effectiveness of this fact and put it into use for achieving our conversion goals.
Conversational marketing is a marketing strategy that aims at engaging with customers with real-time conversations, thus making the user experience more personal.
Here’s a quick glance at 5 important facts you need to know about conversational marketing:
Conversational marketing is not an alternative but a strategy to support your existing marketing activities. It would be an incorrect statement to say conversational marketing can be a substitute to your other marketing methods but instead can enhance them. Ideally, you can implement a strategy that is an amalgamation of both the traditional methods along with chatbot.
The most popular way of implementing conversational marketing is through the use of a chatbot where the conversational flow can be designed such as to meet the specific needs of the user depending on the user source or the page content being consumed.
One extremely critical aspect of conversational marketing is that it allows companies to scale up faster. It diminishes the need for faces behind the screen and reduces timing constraints.
The data received from this kind of marketing needs to be well connected to any customer relationship management (CRM) in use as the first layer of user activity can be analyzed.
With a real-time conversation-like experience, the time required to engage and qualify the users coming to the website can be effectively reduced.
The biggest advantage of conversational marketing is that it allows building trust in the brand and creates great customer relationships. It can help both the brand and the customer through the entire buyer journey. At a time when personalisation is an absolute necessity to attract our target customers, conversational marketing needs to be emphasized upon while strategising.