Studies say 71% of customers expect companies to communicate with them in real-time.
In the day and age of personalisation, amongst the many new trends in marketing, conversational marketing can be touted as the one marketers should immediately embrace. Even with technology getting advanced, the basic truth remains the same – People like to be heard and understood. Through the power of conversational marketing, we can amplify the effectiveness of this fact and put it into use for achieving our conversion goals.
Conversational marketing is a marketing strategy that aims at engaging with customers with real-time conversations, thus making the user experience more personal.
Here’s a quick glance at 5 important facts you need to know about conversational marketing:
The biggest advantage of conversational marketing is that it allows building trust in the brand and creates great customer relationships. It can help both the brand and the customer through the entire buyer journey. At a time when personalisation is an absolute necessity to attract our target customers, conversational marketing needs to be emphasized upon while strategising.
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