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Top 10 social media optimisation techniques to build a brand

TransFunnel Consulting
TransFunnel Consulting Feb 09, 2022

Strengthen your presence on social channels

Social media channels have a life of their own. Today, brands make the most of these channels to market their products and services to cover a wide range of audiences.

In order to highlight your brand on social media, one uses social media strategies and approaches for better results. Every social platform runs on different algorithms, which require the brand to use different social media optimisation techniques for increased engagement. 

Social media optimisation techniques are the process of using social media channels to increase online business presence. The techniques are used to formulate a marketing plan that targets the audience and increases engagement.

The well-structured social media marketing plan generates higher leads, more traffic, enhanced visibility and allows you to quickly connect with the audience. 

To get you familiar with social media optimization, we have streamlined 10 techniques to build your brand on social media channels. They are as follows: 

1. Research keywords

The most basic and crucial aspect for search engine optimisation (SEO) is keyword research. This majorly concerns finding the words and phrases that help you rank on search engines. Once you have found the right keywords, you create content based on these results on different social media platforms such as Facebook, Instagram, Linkedin, Twitter and others. Keywords research allows you to identify relevant hashtags to use in the content for increased engagement. 

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Profile optimisation

For SEO, optimising your social media profiles on every channel is important. It is quite an easy task to pursue but there are chances the simplest of things are neglected and businesses don’t get the boost they need on social channels.  

The 3 steps for profile optimisation are:

A. Profile picture: The first thing that catches your users’ attention before they move forward is the profile picture. Update your company’s logo to showcase your brand identity clearly.

B. Username: The username should be easy, catchy and consistent on all social media channels of the brand.

C. Bio: The bio should clearly state what your brand is all about by pitching certain keywords.

3. Content optimisation

Create original content, include relevant infographics, pictures and more. Originally curated content ensures high engagement and better results.

4. Create a posting schedule

Research and know what’s the best time to receive high engagement from your target audience. Create a schedule for all social media channels and this way you would maintain consistency and at the same time wouldn’t bombard them with information. 

5. Social media analytics

Monitor your social media optimisation techniques to check whether it’s working or make alterations if necessary for better results. Each social media channel has different metrics to check traffic and engagement such as likes, comments, shares, retweets and so on.

6. Relevant hashtags

For social media, hashtags are the food for creating any social media optimisation techniques. Every social media channel requires hashtags in one form or another as it increases engagement and visibility.

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7. Engaging texts and video content

Create engaging content – audio, video or written posts – to resonate with your audience. The right, relevant and engaging content generates higher traffic and engagement. Be as interactive as possible with your audience on social media. 

8. Test headlines

Test your headlines and make them appealing with designs and an engaging caption. This instantly brings traffic to your page. 

9. Collaborate with influencers

Consider industry expert influencers to promote your products and services. The curated content will reach hundreds or thousands of users at once and deliver endless returns. 

10. Strategy optimisation

The less effective social media strategy is one of the main reasons for brands lagging behind. Create the strategy, discuss and receive inputs that help you stand out from the crowd. 

We hope the 10 tips for social media optimisation take your brand to the next level.

If you need any guidance on social media marketing, reach out to us.


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