What is RevOps? | RevOps Vs Sales Ops Vs Marketing Ops Vs Service Ops

What Is RevOps? Difference Between RevOps Vs Sales Ops Vs Marketing Ops Vs Service Ops

In a global economy that is witnessing unprecedented growth, especially in terms of technology and digitisation, no business can afford to overlook the role of RevOps or Revenue Operations in bringing together the three most essential aspects of their business - sales, marketing and customer service - under one roof in order to create a high-functioning, revenue generating business.  

Often, while talking about RevOps, the terms Marketing Ops, Sales Ops and Service Ops are thrown loosely into the mix. While all these systems work towards the common goal of enhanced revenue generation and profits for the business, there are significant differences between each of these processes. But before we delve into these differences, let us first understand the what, how and why of Revenue Operations.

Take An Insight On What You Will Get In This Blog:

1. What is RevOps 
2. Why RevOps Is Essential for Business Growth
3. Differences Between RevOps Vs Sales operations
4. Differences Between RevOps Vs Marketing Operations
5. Differences Between RevOps Vs Service Operations

Let us look at the above points one by one:

1. What Is RevOps?

Revenue Operations is a business process that aligns the areas of sales, marketing and customer service in order to make optimal decisions aimed towards the performance and growth of activities that generate revenue. It helps foster cross-department visibility, strategic decision-making and enhanced functioning of all entities involved, along with reducing friction and ensuring that the wheels of the business are running smoothly and in the right direction.

Although Revenue Operations is a fairly new concept, studies show that companies adopting this solution have seen results as effective as 71% improvement in stock performance, 100-200% increase in digital marketing ROI, 15% increase in profitability - the list is endless. But how exactly does it achieve these results?

2. Why RevOps Is Essential for Business Growth?

A. Optimal, Data-Driven Decision Making

RevOps helps organise and fix haphazard data, helping businesses get accurate information required to make optimal business decisions. It helps bring different teams on the same page as well as declutter data in order to help retain the data that’s strictly necessary for business’s growth.

B. Team Alignment

RevOps is essentially designed to align the various teams of an organisation with one clear goal - be it revenue growth, obtaining or retaining clients, expansion - whichever goal is decided by management. It is this single, clear goal that further helps unite the teams, highlight priorities, and develop strategies that will bring that goal to life.

C. Frictionless Processes

Revenue Operations changes the structure [or mindset] of different teams from functioning as separate entities to one single, transparent goal. This helps resolve roadblocks faster, generate stronger, broader ideas and more, thus increasing sales - an ROI that you can’t put a price on.

In essence, Revenue Operations helps bring together the three main aspects of business - sales operations, marketing operations and service operations. The alignment of these teams boils down to open and seamless communication, which is majorly facilitated by RevOps. This communication further helps the different teams invest in efforts that are complementary to each other, instead of working in silos with no knowledge of the other teams’ efforts. A synergy is thus created between the sales, marketing, service teams and their workflows, which helps generate decisions and strategies that are not only aligned to the set company goal, but also eventually leads to smoother functionality, increased sales and revenue, ultimately, greater profits for the business.

To further understand how each of these processes work, we must first look at the differences between RevOps and Sales Operations, Marketing Operations and Service Operations.

3. Differences Between RevOps Vs Sales operations

A. 

• RevOps is to bring together the siloed teams of marketing, sales and customer service, under one umbrella.
• Sales Operations or Sales Ops, on the other hand, focuses solely on helping sales representatives and teams do their jobs effectively.

B.

• Revenue Operations takes into consideration the entire flow of the customer journey from sales to marketing to service.
• Sales Operations handles sales strategies, territory planning, data management, sales training and so on - which is the primary difference between RevOps and Sales operations.

4. Differences Between RevOps Vs Marketing Operations

A.

• RevOps aims to bring together the various aspects that keep a business up and running.
• Marketing Ops on the other hand, focuses on developing and streamlining the best marketing practices within the organisation.

B. 

• Revenue Operations involves marketing efforts under its umbrella.
• Marketing Ops includes strategy building, quality assurance, identifying sales opportunities, creative process management, data analysis, compliance monitoring and more.

5. Differences Between RevOps Vs Service Operations

A. 

• Service Ops refers to the streamlining and management of processes that are essential in the smooth functioning of a business.
• RevOps that is more or less an overarching concept.

B. 

• Service Ops involves departments such as human resources, accounting, administration, customer support and son on.
• RevOps aims to enhance the said teams’ capacities while also balancing the tandem between internal and external stakeholders of an organisation.

As a HubSpot Elite partner, TransFunnel enables marketers to leverage their Revenue Operations to reach their set goals in the most optimal way possible. HubSpot offers a variety of solutions for businesses across sales and marketing, including but not limited to community management, branding, CRM, inbound marketing, automation and more. However, many businesses fail to seamlessly onboard and set up HubSpot’s solutions, which is where we step in.

Take your business to unprecedented levels of growth with TransFunnel RevOps.