What Is SEO And Why Is It Important For Your Business?
ROHIT JAIN- Apr 08, 2019
- Search Engine Optimisation
ROHIT JAINIf you have a website, it goes without reason that you need SEO. So, while it definitely does deliver good visibility and searchability to your website, SEO is not limited to just that. So, what else does it do and why is it so important? But first...
“SEO is the process of building and analysing a website with fundamental codes and existing pages so that they can be searched and indexed by search engines like Google, Bing, and Yahoo, etc.”
In simple terms, SEO is basically a way of linking or connecting seekers to products or services they are searching for. If you can make your titles, keywords, and backlinks pertinent to a client's inquiry, you will get higher ranks in Google's search engine and your prospects will easily discover you when they are searching for a specific item or service that is identified with your business.
SEO brings organic traffic and rankings towards a website or an online store. Constant Google algorithm changes (as you must have read in the link above) make it all the more challenging for businesses to keep their page authority dominant. In such a scenario, SEO takes precedence over any other tactic for better site rankings.
It takes a minimum of 6 to 8 months for it to show desired results if your website content is aligned with your services and keywords, and most importantly if it is user-friendly. Until then, your website will not even show up in Google search results. Brands use blogs and articles to advertise themselves on search engines to gain a higher page authority, in order to attract more traffic to their sites. By using SEO, they have a greater likelihood of increasing their sales as well. When a business’s services are on one of the first pages of Google, it tends to get better traffic to their site which ultimately amplifies their sales.
SEO is not a static procedure and mainly falls into 3 main stages:
The primary and main stage in the SEO procedure is called technical SEO. As the name infers, specialised SEO has nothing to do with the real substance or content of a site or with site advancement techniques.
It is to do with your settings, to make the activity of web search engine crawlers easier. The most important thing here is, when you get your technical search engine optimization smooth, you might not need to manage it again and again.
On the other hand, if you identify any issues with indexing or crawling, it can contradictorily affect your rankings, ultimately taking them down.
The secondary stage is On-page search engine optimization. This requires you to put keywords on your website that you would like to get ranked for. In order to find these keywords, you must do some research using tools like Google's free keyword tool. Once you find the relevant keywords, you must incorporate them in your website content and meta tags.
To help you understand this, these are the main elements that constitute the process:
And finally, Off-page SEO simply means getting backlinks to any website using keyword anchor text.
Let us explain...
Off-page depends on another web page to increase your website or your blog. It deals with link building factors, which is an ongoing process and requires regular new links with high domain and page authority. Meaning, if you obtain a high-quality link, then your site can rank higher. Strategic off-page work increases website traffic and search engine position.
Sure, you got your off-page, on-page, and technical SEO right. But what about content? Does it affect your rankings? As a matter of fact, it does! It is only if the content is readable that Google will read it too or will simply skip it and go to the next best quality content that matches better with the user queries. This is also where Organic SEO comes into the picture. Organic SEO works best to get a permanently good and sustained ranking if you are looking to expand further.
The most important thing to remember here is that your content needs to be well incorporated with the targeted keywords no matter what you are writing. As the primary source of website traffic, content offers you the cherry you need on top of SEO and the longer the content, the better it is for improved site ranking. Target at least 1500-2000 words in your articles and blogs, incorporate all relevant and long-tail keywords for best results.
Having said that, local search is a fundamental part of any mobile searches today - predominantly mobile with embedded GPS as it targets a specific vicinity for the products and services users might be looking for. When focused on providing a better ranking on a local level - towns, cities, regions, states, etc - there’s a much higher chance of engagement and traffic than without. Since customers have full control over what they are searching for, thanks to the internet, local SEO greatly impacts the buying cycle if it is done right.
So, make use of local listings as per a specific area or location, optimise knowledge graph panel, and update the social media handles accordingly.
To Sum Up
While looking for any best SEO package, always make sure that you make time to time changes in your website like updating in code structures, keywords, content, and other technical bits. Consistent updates that work parallel with the algorithm changes of search engines will bring success to any business. " SEO training "
Long story short - If you are not on page 1 of Google results, you are not winning it! And that’s where we can help you - Get in touch today and get a head start on boosting your rankings!
While you are here, get your definitive guide on SEO, in the world of AI and Chatbots here. And here are some basic SEO mistakes you can avoid this year!
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