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Marketing Lead



Work Experience

2 - 4 years

Job Title

Marketing Lead


Market Research:

  • Conduct in-depth market research to identify target audiences, trends, and opportunities.
  • Analyze competitors and industry trends to develop effective digital marketing strategies.

Email Marketing:

  • Develop, execute, and optimize email marketing campaigns to nurture leads and engage existing customers.
  • Create compelling email content, A/B test, and monitor performance metrics.

GTM Strategies:

  • Develop Go-To-Market (GTM) strategies for new products or services, ensuring a coordinated launch across digital channels.
  • Collaborate with cross-functional teams to align marketing efforts with company goals.

Paid Advertising:

  • Plan, create, and manage paid advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, Google Ads, and other relevant channels.
  • Monitor and optimize ad performance to maximize ROI.

Content Creation:

  • Develop and curate high-quality, engaging content for various digital channels, including social media, blog posts, and landing pages.

Data Analysis:

  • Monitor and analyze key performance indicators (KPIs) to track the success of digital marketing efforts.
  • Provide regular reports and insights to improve campaigns and strategies.

SEO and SEM:

  • Optimize website content for search engines (SEO) and manage search engine marketing (SEM) campaigns to drive organic and paid traffic.

Social Media Management:

  • Create and manage content on social media platforms to engage and grow our online community.
  • Implement social media advertising campaigns.


  • Collaborate with internal teams and external partners to ensure consistent messaging and brand representation.
  • Maintain effective communication with customers through various digital channels.


  • 1-2 years of experience in digital marketing.
  • Strong portfolio showcasing successful digital marketing campaigns.
  • Proficiency in digital marketing tools and platforms.
  • Excellent communication skills, both written and verbal.
  • Analytical mindset with the ability to use data to drive decisions.
  • Strong project management and organizational skills.
  • Knowledge of industry trends and best practices in digital marketing.

Wondering who we are and what we do?

No bragging, but we are the first HubSpot Diamond Partner agency in India and SEA and the only HubSpot Advanced Implementation Certified Partner across APAC.

You may want to start by understanding why we do what we do.

Startups and enterprises have one major problem while running their businesses -- utilizing their people (not resources) for more important tasks instead of redundant ones. What if repetitive chores are automated so that people can focus better on other tasks? This is exactly what we help businesses with.

TransFunnel Consulting is an advanced MarTech solutions company that enables business growth for clients by providing end to end marketing automation, web designing, design consultancy, inbound marketing services. Our own products -- Feedback Taken, a complete survey tool; HRMS, an efficient Human Resource Management System; assets and apps for HubSpotMarketplace -- are developed to make functioning easier for businesses.

We use marketing automation tools like HubSpot, Salesforce, Marketo, Fresh works to streamline and align clients’ sales and marketing processes, leverage customized marketing automation strategies and intelligent people insights to up their marketing efforts in the right way.

To add to this, we love all things organic and that's why we solve pain points for businesses using inbound marketing solutions as well. These solutions range from content marketing, SEO and social media strategies to paid ad campaigns and ABM and drip campaigns, all of which help grow businesses organically.

We are looking for a resilient, empathic business development executive to contribute to the growth of our company. Business development executives are responsible for finding and retaining clients, encouraging extant clients to purchase added products or features.

Culture alert: For TransFunnel, culture plays a major role. We believe in the power of ONE. We know that company culture can make or break your work experience and so we have a team that puts the human connect before anything else. Whether we work from office, home or anywhere -- we keep the connection going with plenty of fun activities. Also, we have a flat hierarchy. Hit apply if you think exploring this role would be work with fun!

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