Performance Marketing Specialist

Responsibilities:

Key Responsibilities 

Campaign Management 

• Plan and manage paid campaigns across:  

• Google Ads (Search, Display, YouTube) 

• LinkedIn Ads 

• Meta Ads (Facebook & Instagram) 

• Execute lead generation campaigns aligned with business and sales goals 

• Optimize campaigns for CPL, CAC, and lead quality 

Performance Optimization 

• Monitor daily performance and optimize:  

• Keywords, audiences, bids, creatives, and budgets 

• Run A/B tests on ad copies, creatives, and landing pages 

• Improve conversion rates across the marketing funnel 

Analytics & Reporting 

• Track and analyze campaign performance using:  

• Google Analytics (GA4) 

• Google Tag Manager 

• Ad platform dashboards 

• Ensure accurate conversion tracking and attribution 

• Prepare weekly and monthly performance reports with actionable insights and recommendations 

Collaboration 

• Work closely with content, design, sales, and tech teams 

• Align marketing campaigns with sales funnel requirements 

• Support landing page optimization and CRO initiatives 

Requirements

Must-Have Skills & Experience 

• Minimum 3 years of relevant experience in performance marketing 

• Hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads 

• Strong understanding of performance marketing metrics (CPL, CAC, ROAS, ROI) 

• Proven experience in lead generation campaigns 

• Analytical mindset with the ability to interpret data and take action 

• Basic understanding of landing page optimization and conversion rate optimization (CRO) 

Good to Have 

• B2B or SaaS marketing experience 

• Experience with CRM tools like HubSpot 

• Knowledge of A/B testing and CRO tools 

• Understanding of long sales cycles and lead nurturing 

Company (www.transfunnel.com)  

• Career Progression: Offer clear career paths and opportunities for advancement within the company.  

• Skill Development: Provide opportunities for continuous learning and skill enhancement through training programs and workshops.  

• Mentorship: Connect employees with experienced mentors to guide their professional development.  

• Exposure to Diverse Projects: Work on a variety of challenging projects to expand skill sets and gain valuable experience.  

• Performance-Based Incentives: Reward outstanding performance with bonuses and other incentives.  

•  Flexible Work Arrangements: Offer flexible work arrangements to improve work-life balance.  

• Impactful Work: Contribute to meaningful projects that have a positive impact on the business and society. 

Wondering who we are and what we do?

No bragging, but we are the first HubSpot Diamond Partner agency in India and SEA and the only HubSpot Advanced Implementation Certified Partner across APAC.

You may want to start by understanding why we do what we do.

Startups and enterprises have one major problem while running their businesses -- utilizing their people (not resources) for more important tasks instead of redundant ones. What if repetitive chores are automated so that people can focus better on other tasks? This is exactly what we help businesses with.

TransFunnel Consulting is an advanced MarTech solutions company that enables business growth for clients by providing end to end marketing automation, web designing, design consultancy, inbound marketing services. Our own products -- Feedback Taken, a complete survey tool; HRMS, an efficient Human Resource Management System; assets and apps for HubSpotMarketplace -- are developed to make functioning easier for businesses.

We use marketing automation tools like HubSpot, Salesforce, Marketo, Fresh works to streamline and align clients’ sales and marketing processes, leverage customized marketing automation strategies and intelligent people insights to up their marketing efforts in the right way.

To add to this, we love all things organic and that's why we solve pain points for businesses using inbound marketing solutions as well. These solutions range from content marketing, SEO and social media strategies to paid ad campaigns and ABM and drip campaigns, all of which help grow businesses organically.

We are looking for a resilient, empathic business development executive to contribute to the growth of our company. Business development executives are responsible for finding and retaining clients, encouraging extant clients to purchase added products or features.

Culture alert: For TransFunnel, culture plays a major role. We believe in the power of ONE. We know that company culture can make or break your work experience and so we have a team that puts the human connect before anything else. Whether we work from office, home or anywhere -- we keep the connection going with plenty of fun activities. Also, we have a flat hierarchy. Hit apply if you think exploring this role would be work with fun!

Apply Now

Share us your details at hr@transfunnel.com

For job related queries, please call +91 9773337696