Statistics show that for every $1 you spend on email marketing, you can expect a return of $42. To achieve this lucrative return, email marketing is used as a means to promote products and services of a business.
Email marketing lets you create brand awareness, engage customers, build relationships with customers and stay in sight. It is is one of the most popular and effective tools of marketing
campaigns. In this blog, we cover a few email marketing tips to get you going.
Email marketing helps you maintain a strong business related conversation with your customers. You can keep your customers updated about the offers, discounts and other campaigns your business is driving as part of its marketing. As an email marketing tip, keeping in touch with your customers by sending them greetings and asking for feedback or suggestions for improvement of your products or services is also possible via email marketing. It helps in keeping your customers informed about new products or services your business may offer.
One of the most important email marketing tips is not to spam your customers. Email marketing surely doesn’t mean that you can spam your customers with emails of any kinds. Send what you must and omit the rest. Do not spam them to an extent that they lose interest in your products or services and want to be added to the unsubscribe list. Try and send your customers relevant and engaging messages that they enjoy reading.
Every country has rules and regulations and as a product owner, you cannot just send random emails to anyone in any country. Countries have privacy regulations and you can be in trouble for indulging in email marketing without being aware of the regulations their country follows. For eg: The CAN-SPAM Act in the United States, the Canadian Anti-Spam Law (CASL), or the General Data Protection Regulation (GDPR) in the European Union. The regulations are based on both your location and the location of your subscribers and it’s your responsibility to know which law applies to you.
Here’s a basic email marketing tip. While addressing your customers, use their first name.
For eg: If you address your customers by writing “Dear Stephen” or “Dear Madonna”it improves the open rates of the email and it is also personalised.
Mobile friendly emails have a good user interface and are responsive. The content of your email should be relevant and must describe your products or services in brief.
These emails are automatically sent to the users on the basis of user behavior.
They include transaction related emails and welcome emails.
Average click through rate (CTR) of automatic trigger-based emails are almost double than your conventional emails.
Customer segmentation is an important aspect of email marketing. You cannot expect a customer based in another country to attend an event taking place in your location. Customer segmentation can be done by hiring B2B lead generation companies.