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Know Why Drip and Nurture Campaigns Are Important for Businesses

Tanisha  Tewaney
Tanisha Tewaney May 04, 2022

Guide on Email Marketing for Beginners

Emails signify a touch of formal and informal urgency. In today’s time, businesses use this feeling of urgency to target their audience and customers through email marketing strategy. 

Email marketing strategy helps boost conversions and revenue by providing subscribers and customers with information that’s relevant, concise and pushes them further to perform an action to achieve their end goals.

Why an email marketing strategy?

  1. Build relationships: Through personalised content.
  2. To promote content: Blogs, articles
  3. Generate leads: Takes information of subscribers in exchange of the information they need.
  4. Boosts brand awareness: Keeps the company and its services on top.
  5. Market your products: Promote products.
  6. Nurture leads: Delight your consumers with relevant content, assist them in achieving their goals.

Let us now look at some of the email marketing statistics by industry

Email Marketing Statistics for B2B

Email marketing statistics for B2B

  1. Emails that are triggered by an action perform 3x  better than campaigns
  2. Clickthrough rates are 47% higher than B2C
  3. 60% of marketers believe that email marketing produces a positive ROI

Email Marketing Statistics for B2C

  1. Email subscribers share social content 3x more
  2. Over 90% of consumers check their emails daily
  3. 78% of consumers have unsubscribed from lists due to too many emails

7 Ways to Build Brand Awareness with Email Marketing

Email Marketing Statistics for eCommerce

Email marketing statistics for eCommerce

  1. Segmented emails generate 58% of company revenue
  2. 86% of consumers like to receive promotional emails from brands they subscribe to at least once a month

Email Marketing Statistics for Real Estate

Email Marketing statistics for real estate

  1. Businesses that blog get 2x more traffic from email as against those that don’t
  2. 40% of real estate companies use list segmentation
  3. The majority (53%) of real estate companies obtain subscribers from their website

Create an Email Marketing Strategy

Every day, your consumers receive 100 emails as part of an email marketing strategy by businesses. This means that if you don't take the time to plan ahead, your emails will get lost in congested inboxes or, worse, end up in the spam.

10 Tips to Create Highly Effective Email Drip Campaigns

How to outline your email strategy?

1. Define your audience

Understand what your audience needs and then personalise your email marketing strategy/campaign according to their wants and needs.

2. Segment your subscribers

Segment your database, as then your email marketing strategy becomes much more targeted to your audience. If you segment your lists, you get better open rates, revenue, leads, transactions and more customers. Segmentation also goes hand in hand with General Data Protection Regulation (GDPR) and email marketing.

3. Establish your goals

Establish your goals

Gather some background information before deciding on your marketing objectives to plan your email marketing strategy. Check the average email statistics for your industry and use them as a guide for your objectives.

4. Create a way for people to sign up

You need your emails to be sent to people. An email list is a group of people who have agreed to receive relevant content from you. To build that list, you'll need a variety of ways for prospects to sign up to receive your emails.

5. Choose an email campaign type 

It can be difficult to choose between several email marketing strategies. You can begin by studying about the different forms of email available, then determining which is ideal for your target audience. Customers and prospects should be able to sign up for only the emails that are relevant to them by creating multiple lists for different types of communications.

6. Make a schedule

Make a schedule

Decide how often you'll contact your list, tell them what to expect up front and stick to a consistent schedule to build trust and make sure they don't forget about you.

7. Automate email campaigns when possible

Trigger-based emails are those that are sent out automatically based on user behaviour. 'Welcome', 'thank you' and 'transactional' emails such as order confirmation emails and email receipts are the most typical types of trigger emails. These emails perform much better than traditional emails.

8. Measure your results

 Everything we do as marketers is measured. By being thorough with each metric, you'll be able to make minor modifications to your email marketing strategy that can have a significant impact. 

Need help with drip or nurture campaigns? We can help. Reach out.

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