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How to Drive Mass Email Marketing for Your Business

Dipali Patil
Dipali Patil Jul 29, 2022

Mass Email Marketing and Its Techniques

An Adobe study found that people spend 2.5 hours a day in their personal inboxes. Naturally, email marketing is one of the most effective ways to reach out to prospects and engage with them.  

In this blog, we talk about mass email marketing and ways of acing the same to up your sales.  

A mass email is also known as an e-blast, a single email that is sent to a large group of people. There could be various reasons for sending an email blast – limited offer, a big announcement or something you want you reveal about your product or service. Email blasts are sent to larger groups of people using segmentation.  

Types of common mass emails include:

Newsletters: A newsletter is an email in which you can take the liberty to use the content you want that will trigger an interest in the audience to know more about your business. This could mean just sharing interesting reads, your website blogs, offers that are limited, information about your products or service or if you have been in the news lately.  

Promotional emails: As the name suggests, promotional emails are marketing emails written to your audience to trigger a call to action. This is always sent to promote your sales, attract customers, suggest products to prospective and existing customers and build brand awareness.

Retention emails: Retention emails are nothing but those emails sent to existing customers to maintain the status quo and encourage them to be your brand ambassadors.  

Acquisition emails: Acquisition email marketing is the process of using email marketing campaigns to grow your customer base. This involves sending emails to prospective customers who may be interested in your offers and want to know about them via email communications.  

How to write the perfect sales email

1. Subject line:  

A subject line makes or breaks your audience’s probability of opening your email. Gauging the subject line, you will be able to decide the content inside. The goal here is to attract your reader and not make it look like an advertisement.  

Remember to avoid “spammy” words in your subject lines at all costs. Here are some examples:

 

 
 
 
 
  • Final 

  • Reminder 

  • Sale 

  • Tempting 

  • Specials 

 
 
  • Complimentary 

  • Help 

  • Donation 

  • Don't 

  • Exciting 

 
 
  • Unique 

  • Discount 

  • Solution 

  • Partner 

  • State-of-the-art 

 

2. Opening line:  

The opening line of your email is the beginning of the email that sets the tone for the email. It also helps you to catch your reader’s attention. When it comes to your sales email's opening line, avoid beginning with, “Hi my name is …”

Instead, start with something more impactful by talking to your readers about something that could be of interest to them.  

3. Body:  

This is the part where your content is point blank and gives the reader the information you have been wanting to share. Keep this short and precise but detailed enough to entice your audience.  

4. Closing:  

A strong conclusion to your sales email gives recipients a clear call to action. Email ending should consist of four parts – Closing line, sign off, name and email signature.  

This is where you signify that you are done with the correspondence and would like the reader to take action. Give all the details of your identity from your full name to your designation to give credibility to the reader. An email signature can be taken liberty with. This can include your job title along with your company website and any video related to it, if any.  

Example of a cold email template  

Hi {name},

Hope you’re well.

I’ve been working for a company called {my company} that specializes in X, Y and Z. In thinking about your role at {company}, I thought there might be a good fit for your group.

Our {product name} has garnered a lot of attention in the marketplace and I think it’s something that your organization might see immediate value in.

              Are you available for a quick call tomorrow afternoon?

Regards  

(Signature )

If you want to run email marketing campaigns, experts at TransFunnel can help you do it with the right content. Get in touch with us to know more.

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