So, it's true sales and marketing silos lead to productivity and revenue loss. 82% of revenue leaders agree that leveraging a unified sales and marketing platform significantly boosts revenue growth (Source: Newsbreed).
And guess what? HubSpot is the demanding platform that makes it true. It is well-known in the B2B enterprise realm for its versatile CRM platform, offering automation and customisation options. At its core, HubSpot provides a comprehensive suite of tools for marketing (HubSpot Marketing Hub features) and sales (HubSpot Sales CRM), all under one roof.
Let's get ready to immerse ourselves in the knowledge of how the sales hub differentiates from the marketing hub within HubSpot.
Before we proceed further, let’s take a quick recap of the HubSpot marketing hub and HubSpot sales hub.
What is HubSpot Marketing hub vs Sales hub?
HubSpot CRM Marketing Hub is an all-in-one inbound marketing engine that offers an exclusive suite of marketing tools and unmatched functionalities to enhance your marketing efforts. By utilising these HubSpot marketing hub features, you can manage, organise, and track your team's efforts, with a focus on nurturing and lead creation.
You can use the HubSpot Marketing Hub to:
- Automate repetitive tasks.
- Create, schedule, and manage social posts.
- Develop creative themes for blog posts.
- Send drip emails directly from the Marketing Hub.
Conversely, HubSpot Sales Hub, a cloud-based CRM platform, empowers sales teams to streamline pipelines and enhance transaction closure rates. Also, the capabilities allow your sales reps to deepen customer relationships and drive more revenue with a smart sales approach.
Here is what HubSpot sales hub features offers to you:
- Sales cycle pipeline management
- Lead management within HubSpot
- AI-powered deal management
- Transparent and seamless sales insights
Knowing a basic difference helps you identify the primary purpose of both the hubs - sales and marketing. It will help you differentiate further in terms of leads and revenue.
Differences between HubSpot Sales Hub vs HubSpot Marketing Hub
HubSpot Marketing Hub |
HubSpot Sales Hub |
| You can integrate multiple productivity, third-party, and custom apps into HubSpot including Slack, MailChimp, Chatbot and more. You can even explore the HubSpot marketplace to pick the best apps for integration. | Even HubSpot sales hub allows you to integrate third-party apps which overlook the sales cycle pipeline, helping you cater for customers at each stage. |
| HubSpot marketing hub allows you to schedule posts, track, and analyse the performance of your campaign from a single location. | HubSpot sales hub equips your employees with the latest trends and upcoming actions to help your sales reps close more deals effortlessly. |
| It incorporates landing pages, emails, blogs, social media, SEO, marketing automation and analytics. | It incorporates email templates, free calling, e-mail sequences, pipeline tracking and more. |
| HubSpot marketing hub offers analytics dashboards to monitor how your audience is responding to your emails. | Most sales operations may use HubSpot sales hub onboarding for tracking the email setup functionalities as part of their campaign. |
| Quick analysis of email performance (subject lines, format, time, date, etc.) that drive results in no time | Tracks open rates on emails for prospecting and sales efforts giving them information about their prospecting and sales efforts |
| Email workflows for sending emails from a connected address using HubSpot marketing workflows | Mass emails using sales HubSpot sequences from your connected personal inbox. |
| HubSpot marketing hub focuses on SEO-optimised web pages and inbound marketing | HubSpot sales automation emphasises contact information accuracy and workflow setup. |
| Address pain points and provide solutions to your ideal customers to foster loyalty and adhere to HubSpot's inbound marketing strategy. | HubSpot sales hub enables the sales team to monitor activity, communication history and contact information. |
| You can create landing pages to boost your conversion rate and actively nudge website visitors to leverage your products/services. | You can integrate other software with sales hub to maintain the accuracy of your contact information. |
| Create a process to launch email and marketing campaigns that respond, adapt and automatically show engagement performance stats. | HubSpot sales hub provides automated workflow tools that can be used throughout the whole HubSpot technology stack |
| You may programme your processes for HubSpot lead generation, push them from marketing to sales and send internal alerts if a contact performs a noteworthy activity. | The sales team can automate the repetitive work that leads to effortlessly transferring to different departments. |
| You can configure settings to automatically remove leads from HubSpot once they are "warm" enough to be contacted by your sales team. | The HubSpot sales hub platform provides tools for team members to enter opportunities, assign tasks, customise their pipeline to fit the sales process, monitor team progress and diagnose pipeline health while using CRM. |
| Available HubSpot marketing hub pricing versions: Starter, Professional and Enterprise. | Available four tiers in HubSpot sales hub: one is a free tier with some basic capabilities and the other three are premium levels with additional functions. |
In a Nutshell,
So, at this moment, you have a clear understanding of the fundamental difference between the HubSpot marketing platform and the HubSpot sales CRM. Now, identifying the reason why you need HubSpot is crystal clear. By opting for this CRM, your teams will be aligned on the same page and pitch better than ever before, ensuring streamlined sales and marketing efforts directly from HubSpot.
But ofcourse, you need an expertise to implement the HubSpot for you. That's where TransFunnel steps in. TransFunnel, a HubSpot Elite solutions partner, can assist in integrating and implementing the HubSpot platform for your business seamlessly.
So, what are you waiting for? Transcend the conventional boundaries of sales and marketing – integrate HubSpot Sales Hub and Marketing Hub today for unparalleled business growth and efficiency!
Align your sales and marketing teams for optimal ROI. Talk to us today!
