What qualifies as a content marketing trend?
"Content is king" - We have all heard this commonly used phrase. But, have you ever thought about what makes content a king even in 2021? The answer is quite obvious! Anything that you see online -- text, videos, blogs, podcasts, or pdfs, it is simply content or a form of content.
Leveraging different forms of content effectively can help you make numerous strategies to achieve all your marketing goals. You may ask how to do it right so as to achieve your goals.
The answer is Content Marketing!
Content marketing is something that has been in practice for years. Content marketing is a perfect bridge that connects your business with the target audience to meet all marketing goals.
Organisations leveraging content marketing effectively have started generating revenues & profits in the last few years. However, to maintain the same growth, content marketers must stay updated with the latest trends. What worked last year, may not work this year. Thus, to meet with the ever-growing trends, marketers need to update themselves to come up with new strategies to meet modern marketing goals.
So, without any delay, let's explore the 7 must know content marketing trends that you can implement in 2021 & 2022
With the ongoing pandemic, live sessions and webinars on different video platforms have become the new normal. Today, people are moving from text-based content to video-based content. Why? Because video content has become one of the quick and effective ways to communicate or educate your target audience. People nowadays want quick and educational information that is easily understood and simultaneously also solve their query.
Leveraging live sessions and webinars is surely one of the great ways that can help you to get attention from your audience. To personalize it, you can conduct small Ask Me Anything (AMA) or theme-based sessions that solve the key queries of your target audience.
Have you been annoyed with multiple pop-ups while reading the articles? If your answer is yes, then this is something that you must look at.
Enhancing user experience with content has become a vital aspect to increase ROI. Website design and content should be in sync with each other to give a great user experience to the target audience. Visitors to your website must get relevant information that they are looking for, which is how they will enter the sales funnel.
Also, do not try to please Google, instead create content for the audience who are going to read it. The longer the user stays, the higher the rank you achieve on Google with improved ROI and profits.
Yes, it is always advisable to repurpose your old content into newer ones that match the latest trend. It will still play a crucial role in your content marketing strategy for 2021 and ahead. You can repurpose your old content into new formats like infographics, slideshows, short blogs, short videos, or podcasts giving your audience relevant information that they can resonate with.
This not only saves time, cost and manpower, but also gives you access to a newer audience. You can also use it to cross-promote your content on various social media platforms.
Ever thought why people buy iPhones even when they sell them at higher prices? This is where the power of loyalty comes into the picture. Having your own community for your product and services is one of the great ways to get loyal audiences, who stay with you till the end. Building your community will help you to increase your brand awareness as more unique people will join it and also at the same time contribute to improving your business.
Other benefits include saving on ads expenditure, more authenticity, latest innovation, live interactions with the audience and more. It is surely one of the great ways to make your audience feel valued. So, don't forget to add it to your content marketing strategy in 2021 and for 2022.
Let's accept that every business has a goal and it is to generate revenue. Any activity we do must have an end goal of earning revenues and profits. Optimising Conversion Rate Optimisation (CRO) is the next big trend that many organisations will leverage in the near future.
What does CRO mean? Let's establish this with an example. You are curating and publishing tons of content. The result? You get more traffic as more people have started reading your blogs. Despite this, if you do not earn revenue, then it means that you are not letting your target audience enter the marketing and sales funnel.
What can you do here? Does your website give a relevant pop-up when someone leaves the website? Are you including free ebooks in your content with effective CTAs? If your answer is no, then you need to start including the above mentioned factors in your content marketing strategy to see what works and what doesn't. Based on the new data, you can optimize your conversion rate. Incorporating this trend in your content marketing strategy in 2021 and 2022 will surely boost the overall profits and ROI for your business.
A study revealed that 88% of B2B marketers are practicing content marketing.
The study also suggests “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.”