The objective of search engine optimisation (SEO) is to enhance and expand business visibility in organic search results. This goal drives visitors to the company website, improving their chances of conversion and bringing more revenue. However, the process of SEO involves incorporating various techniques such as the link building process to the company website from other content or web pages.
Inbound marketing strategy improves the chances of search rankings as they view the website as a sign of trust. Inbound links, also called backlinks, are viewed by Google as an indicator that your website has high-quality content, making them one of the most essential components of SEO.
Google values the inbound lead generation quality through backlinks. Links that are drawn from relevant, reputable websites are considered better for optimising the backlinks, whereas the low-quality sites with nothing in common are considered degrading to your backlink process.
Inbound marketing strategy is considered an authoritative, trustworthy and credible process that draws traction from legitimate sites. These websites incorporate content that can be trusted. Such websites use a descriptive anchor text, which enables the user to anticipate what the link is all about even before they click on it. The backlinks are diverse, coming from a range of sources expanding the reach of the website.
Inbound links pass on their authority of links to your brand website, further boosting your brand’s credibility and authority. It also helps in the following:
When your business website has a significant amount of high-quality inbound links, then it is highly likely that your website will rank higher in the Google search results with 8 SEO Hacks and tactics. This is a great pay-off in terms of increased traffic to your website, which further results in increased lead conversion, increased sales and adding value to SEO.
When an authoritative, credible and trustworthy website links to your business site, its robust brand presence associates with you. This is a direct correlation with increased trust in your brand identity and awareness. The association thus leads to the expansion of your brand presence, adding a credible and trustworthy tag to it.
When your brand has a trustworthy and credible website linking to your site, it brings a chance of reaching out to build and forge a relationship with them. This relationship makes it easier for you to connect a credible link with your prospects. Sometimes, these business relationships even spill over to a customer referral and expand your presence even more.
There are numerous ways your brand website can garner other credible sites linked to yours. These include:
Great content is useful, credible, relevant and meets the user’s intent. A user is always looking to fulfil their intent and if your blog, e-book, whitepaper, newsletter or social media posts fulfil this criterion, then it is safe to say that your content is great.
Keywords are the make or break of good content. While you can incorporate relevant information in your content, if it does not include the relevant keywords to address the reader’s quest, the content will stay null and void to devalue your SEO strategy. Ensure that your content includes semantically related keywords and long-tail keywords that your prospects are looking for.
Your readers and prospects do not want to read endless content that includes only blocks and texts. Considering the attachment of users to visually appealing items to keep them engaged, it becomes important to incorporate this element in your content too.
Ask yourself a question - is your website attractive to look at while resonating with your brand value? This can be done by working closely with a web developer or designer and improving the website’s appearance to improve its SERP (Search Engine Result Pages) ranking.
TransFunnel is involved in creating processes that optimise your site content in such a manner that further boosts its chances of ranking well on SERPs.
Gain expert insights to learn more about inbound methodologies and marketing automation