How to Improve Ranking and Visibility With Google Algorithms | TF
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How to Improve Ranking and Visibility With Google Algorithms

Narendra Kumar
Narendra Kumar Oct 21, 2021

Make your e-presence strong with Google algorithms

What does Google algorithm do? Unless a website has strong visibility and ranking, every business that has a mere presence online is as good as non-existent on the web. Google algorithm helps businesses in making an effective online presence. So, what is Google algorithm? We help you understand the importance of Google algorithm to improve your online presence in this blog.

How can you define Google algorithm?

Google algorithm is a robust system based on users’ search terms. It gives the exact information about what a user looks for. In other words, Google Algorithm is an automated system, which gives us exact information from its search index and quickly shows the most ideal outcome for an inquiry. Google algorithm allows the search engine to find the most relevant pages containing the keywords search based on a user’s need. This can help improve ranking and visibility. 

How does the Google algorithm work?

How does the Google algorithm work

Google's algorithm is a framework, which sorts data from a big database through billions of website pages in Google Search index to find the most relevant, useful results and valuable outcomes in a few milliseconds, and present them in a way that helps you discover what you're searching for. 

This ranking structure consists of a sequence of algorithms, which gives you relevant information. This depends on a number of factors, including the quality of ads, landing pages, content quality, relevancy and more. After considering these factors, Google algorithm decides the ranking for websites. 

Google Algorithm updates are as follows:-


Feb 24, 2011

Panda Algorithm is used as a ranking factor of a website and it’s keywords. This updates rollout regarding duplicate content, user-generated spamming, keyword stuffing and more.

2. Penguin

April 24, 2012

Google Penguin Algorithm update’s main objective is to lower the rank of websites that have backlinks with low quality content. This update puts an end to low-effort link building, like buying links from link farms and private blog networks (PBN).

3. Hummingbird

August 22, 2013

The Hummingbird algorithm helps Google interpret queries and throw results that match what the searcher is exactly looking for. The algorithm makes a page rank for a query even if it doesn’t contain the exact words keyed in by the user.

4. Mobile

April 21, 2015

As part of digital transformation search updates are shifting base from the desktop to mobile version of a website. Google now ranks all websites based on how user-friendly they run on their mobile versions.

5. RankBrain

October 26, 2015

RankBrain, a part of Google’s Hummingbird algorithm and its third most important ranking factor, is a machine learning system that helps Google fathom the searches and put forth the most relevant results for the same. 

6. Medic

May 4, 2018

The Google Medic did not serve its purpose for websites. Those from the search giant hinted that it implemented expertise, authority, trust signals from the Quality Rater Guidelines. 

7. Bert

Date: October 22, 2019

The Bert update understands queries, text, entities and relationships. It allows Google to get into the nuances in both queries and search results. 

8. Core Updates

Starting 2017, Google started referring to bigger updates as Google core updates. It seems like they are improvements of previous updates. 

Google Search Algorithm Factors

1. Query:

Google ensures to throw exact results a user is looking for or at least that which is similar to the keyword he/she has entered.

2. Web pages relevancy:

The landing pages of websites are checked by Google to determine the time taken for a user to move from one page to another. This means that Google is trying to decide the page speed.

3. Content quality:

Relevant content to be used in websites is ensured by Google, which means that whatever the user’s search query is he/she is directed to a landing page where relevant information related to the query is found.

4. Use of web pages:

Google focuses on ranking those pages, which are in use rather than those which are irrelevant.

5. Context and settings:

This is related to the search settings you make related to the location, search history and other factors.

Google crawlers index sites that we create backlinks of on high domain authority websites for promotion. When this happens, Google finds relevant content to show results on its search engine with more visibility. Increased, improved ranking and visibility can help shoot up your search ranking, in turn. 


Google Algorithm Factor for Ranking Improvement