HubSpot Vs. Salesforce: A Comprehensive Comparison for Your Business
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HubSpot Vs. Salesforce: Which platform is best for your business?

TransFunnel Consulting
TransFunnel Consulting May 26, 2023

Achieve customer excellence, maximise sales, and drive agile business growth with leading marketing automation platforms: HubSpot vs Salesforce. 

According to the HubSpot newsroom, over 216,000 customers in 135 countries use HubSpot to attract, engage, and delight potential customers. In contrast, more than 150,000 customers leverage Salesforce to streamline and maximise sales, ultimately generating significant revenue. 

So, if you're struggling to choose between these two top-rated CRM options, it's essential to compare their features, pricing models, ease of use, implementation, customization capabilities, support, and how well they align with your core business requirements. Doing so will help you address your business challenges effectively and make an informed decision. 

This blog post delves into a detailed Salesforce HubSpot comparison to help you decide which platform best meets your business needs. Read on to explore more!

About HubSpot 

HubSpot is a powerful customer relationship management platform with a strong focus on inbound marketing. It excels in aligning sales and marketing, monitoring marketing journeys, automating workflows, and creating detailed dashboards from reports. HubSpot provides a unified place to manage everything seamlessly. 

Key benefits of HubSpot marketing automation platform include:

  • User-friendly lead handling
  • Third-party app integration
  • Effective communication tracking
  • Social media management
  • Excellent value for investment

About Salesforce

Salesforce is a rapidly growing technology platform designed to manage the entire sales journey, from initial user interest to customer retention, catering to small, medium, and large enterprises. Due to its versatile services and exceptional capabilities, Salesforce often comes with a higher price tag. However, it is an excellent alternative to HubSpot if managing a large volume of data, sales, and customer satisfaction is your priority. 

Benefits of the Salesforce marketing automation platform include: 

  • Effectively tracking interactions, sales, and marketing
  • Catering to the needs of businesses of all sizes
  • Enabling real-time collaboration with the team
  • Streamlining processes, automating tasks, and creating efficient workflows
  • Running your entire business with the Salesforce mobile app

HubSpot vs. Salesforce comparison

HubSpot CRM vs Salesforce differ in core features, budget, pricing, and accessibility. The more premium plans you have with these platforms, the more features you avail. HubSpot is great for inbound marketing efforts and outbound marketing campaigns, while Salesforce is more geared toward managing and streamlining sales efforts.





All-in-one platform offering Sales, Marketing, and Services 

More sales-oriented platform 

Marketing features 

Extensive marketing features such as lead scoring, personalisation and more with free and startup plans 

Extensive marketing features with Salesforce marketing cloud and premium plans 

Sales reporting & forecasting 

Accessibility of advanced sales analytics and reporting features to keep tabs on sales performance with premium plans. 

Dashboards show the alignment between sales and marketing with a detailed view of customer and sales reps' progress 
Also offers on the fly reporting with custom reports 

Advanced sales analytics and reporting features to get real-time visibility into insights - sales progress with even baseline plans. 

Moreover, the popular forecasting feature is available on / user basis too 

Dashboard shows detailed pipeline view and revenue prospects. 

Ease of use 

With a well-integrated dashboard and navigation, HubSpot offers strong onboarding with step-by-step guidance 

Salesforce initially may seem to have a complex layout and offers onboarding with a demo-like account 


Customisable workflows and automation based on triggers 

Customisable workflows as well as custom code 

Coding access 

No code access 

All code capabilities access 


HubSpot App Marketplace has 1000+ applications for integration including free and paid such as Aircall, Mailchimp and much more 

Salesforce offers buffets of integrations (2500+) on its trailhead including DocuSign, Conga Composer and more 

Sales management process 

HubSpot sales hub is a solid platform that allows sales reps to create deals, track progress of sales opportunities and helps in overall sales pipeline management 

Salesforce sales cloud is a comprehensive selling solution. You can create a custom sales report and add it to the dashboard to get insights into sales performance in one place 


Quite friendly and easy-to-use interface 

Slightly sophisticated user interface 

Educational resources 

Free certifications and courses to uplevel skills in different areas including sales, marketing and support 

Sales focused paid certifications are available in Salesforce. 

Best known as 

Inbound marketing tool 

Sales automation platform 

Onboarding experience 

Onboarding is a smooth experience for new users in HubSpot because it is detailed, dynamic and intuitive 

Salesforce offers a wide range of customisable features that are taken care of during the onboarding experience 


Simple, clean and easy to navigate layout 

Sophisticated layout 

Customer support 

Email, phone, online chat, HubSpot community, HubSpot academy, and the online knowledge base 

Phone, online messaging, chat, research center, trailhead, and community forum 

Best fit for 

Small to mid-sized businesses 

Large enterprises 

Free trial 

HubSpot offers 14-day free trial and free plan as well to get you started 

Salesforce offers 30-day free trial, but no free plan 


HubSpot offers free, Starter, Professional and Enterprise Plans, ranging from free to 1200 USD/ month 

Salesforce packages are designed on a /month/ user basis and can range from 25 USD/ month/ user to 300 USD / month/ user. You can pay and add features to the existing plan 

HubSpot vs. Salesforce: Which is best for your business?

Deciding upon which CRM platform is apt comprehensively relies on parameters such as industry size, requirements, budget and growth trajectory. HubSpot gives you a clear look and feel with a simple interface, accessibility and free tools that best fit to accomplish small to medium-sized business requirements. On the other hand, Salesforce is better suited for larger enterprises with more complex needs.

Need a partner to help you with the integration? Let TransFunnel help you get the perfect SFDC integration, to help accelerate your business.

Why TransFunnel?

TransFunnel is a HubSpot-accredited partner specializing in Onboarding, CRM Implementation, and Platform Enablement. We address all your concerns and provide tailored solutions to meet your business goals. We take pride in delivering comprehensive solutions. Our subject matter experts implement the right CRM solutions to cater to your specific business needs.  

Through HubSpot Salesforce integration, you can even use both platforms for your different teams to make the most of both platforms.  With this fast, reliable, and powerful integration, data can be synced quickly and accurately. You can also take advantage of the reporting features of both platforms.

Don't let an initial consultation slow you down. Talk to our experts!