A website with no SEO hygiene will not land on the first pages of Google search results, inevitably. And the thing about Google is that, other than the first page of search results, nobody visits the rest. Also, another fact is that 93% of website traffic comes from search engines. This means that, without SEO your website might end up with minimal search traffic. All your efforts in building your website will go in vain if you don’t adhere to some basic SEO tips.
Search engine algorithms change often and staying updated with these changes is the only way to maintain a good ranking on Google. So, you can never lay back and say that your website is SEO optimised and there is nothing more to be done.
On-page SEO is all about content and HTML code and Off-page SEO is the activities done outside the website that can improve the ranking of the website on SERP.
As the title of the blog suggests here is the checklist that you can refer to when you are auditing your website to improve the On-Page score.
A meta tag is like the cover of a book that we all look at before we make a purchase decision. Ensure that the cover of your website is attractive to draw the attention of the user. Title tags and Meta descriptions are other components. The title tag is the heading of your content and the first thing somebody notices. Add higher search volume keywords in the title tag and it has to be between 45 to 60 characters.
A meta description is a short summary of your website that comes below the title tag, it can be between 145 to 160 characters. Write the Meta tags keeping your audience in mind, which will give them the information about the page in a short description.
Robots.txt is a text file in the Search console created to instruct web robots (typically search engine robots) how to crawl pages on their website. The robots.txt file is part of the robots exclusion protocol (REP), a group of web standards that regulate how robots crawl the web, access and index content, and serve that content up to users. The REP also includes directives like Meta robots, as well as page-, subdirectory-, or site-wide instructions for how search engines should treat links (such as “follow” or “nofollow”).
In practice, robots.txt files indicate whether certain user agents (web-crawling software) can or cannot crawl parts of a website. These crawl instructions are specified by “disallowing” or “allowing” the behavior of certain (or all) user agents.
We all have heard the saying, ‘A picture is worth a thousand words’. In the SEO world, it might not be accurate. You have to add alt tags to the images and only then the picture will be able to talk to the search algorithms. Adding image alt tags to the images makes the hyperlinked searchable images and you also get traffic through images.
Make the most of the images you use on the website by making them searchable and land visitors to your website.
With an anchor tag, you link a word or a phrase on your website to a section. If a visitor wants to read about a service that you offer and it’s in the third section of the website the visitor can just click on services and land on the services section.
Anchor tag also helps a visitor coming from a search engine directly land into a particular section and not just land on the website. A website without an anchor tag will have a higher bounce rate as navigation is not easy, and even with good content, you will miss out on leads on your website.
Can URLs help with SEO? Yes, indeed!
The website URL has to contain relevant keywords as URLs with keywords are traced faster than URLs without keywords. The domain authority of your website is also a factor that determines its SEO position and both are related to the keywords you use on your website. Doing a keyword analysis and placing the relevant keywords in your URL. As per backlinko, shorter URLs tend to perform better than long ones; somewhere around 50-60 characters is an ideal length.
According to Moz, “A well-crafted URL provides both humans and search engines with an easy-to-understand indication of what the destination page will be about.” This takes us to the structure and readability of the URL. Using hyphens instead of underscores, lower case letters instead of upper case, no fillers, and about 1-2 keywords in each URL will bring you the best results.
A sitemap is a bridge between the website and all the search engines. It helps the user to navigate and understand a complete website and sitemap helps all search engines to crawl websites easily. And it helps Google index a particular link that has not been indexed previously.
A website page can be connected to another page through relevant keywords with a high search volume. This results in a lower bounce rate and improves your ranking on Google. There is so much we can talk about this and this is just an introduction, we’ll talk about this in detail in our upcoming blogs. Watch out for our upcoming blogs on SEO.
Heading Tags are of 6 types:
H1 is the main heading of the page which we have to and need to show on the top and start of the page. This is the introduction to your page, including the main keywords that you're defining your business. H2, h3... these are subheading of the page where we have to write supporting concepts to the main heading and characters limit is below 60 characters. A good SEO practice is to have at least 5 subheadings along with 1000-15000 word content.
The world is on social media and your website should have social sharing buttons to stay connected. Add all the social media platforms that your company has on your website. It makes it easier for readers to share content and to find your business on social platforms. And this also has an impact on the SEO ranking.
SEO is the foundation for your website and ignoring it is the biggest mistake you can make.
Use the above points to optimise the on-page SEO. But, remember SEO doesn’t end here, it’s just the beginning, there are many aspects to SEO not just On-page.
We will cover all your SEO needs in our future blogs. Watch out for more blogs on SEO or Talk To Us Today