Top 5 Trending RPA Tools in Marketing Automation

Make complex processes easy with this platform

Automation is good, so long as you know exactly where to put the machine - business philosopher Eliyahu Goldratt.

This very purpose of automation today is fulfilled by Robotic Process Automation (RPA). What is RPA? It is a software platform that carries out tasks by following a flowchart (making rule-based decision) no matter how complex, as long the process is computer-based and does not require any human judgement or interpretation.

With the help of RPA tools one can create bots. With RPA, software users create software robots, or “bots”, that can learn, mimic and execute rule-based business processes. The RPA tools are being used in the insurance, banking, healthcare, manufacturing and public sectors as well as life science as each of these industries adopt marketing automation. According to Fortune Business Insights, the RPA market size was USD 1.29 billion in 2020.

Let us have a look at the top 5 RPA tools available in the market:

1. Ui-Path
2. Blue Prism
3. Automation Anywhere
4. Work Fusion
5. Pega

UiPath

UiPath  is a worldwide software company for RPA founded at Romina by Daniel Dines and Marius Tîrcă and Headquartered at New York city. They compete with Automation Anywhere and Blue Prism. UI-Path supports both desktop and web-based automation.

Products offered by UI Path are:

• UI Path Platform
• Automation Hub
• StudioX
• Robots
• Insights
• Orchestrator

Features:

• It can be hosted on Cloud and Virtual Machine terminals.
• It can automate 8 to 10 times faster through Citrix too.
• Scraping features that work on any application i.e. SAP, .Net and Java.
• Easy to use drag and drop facility.

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BluePrism

BluePrism is an MNC that provides RPA solutions to develop marketing automation processes to improve the efficiency and effectiveness of organisations. This, in turn, helps to automate processes in an agile and a cost-effective manner. This tool works perfectly for medium and large organisations and Blue Prism is headquartered at 2 Cinnamon Park Crab Lane Warrington, UK  and was founded by David Moss and Alastair Bathgate in 2021.

Product of Blue Prism:

• Intelligent Automation platform
• Robotic Operating Model
• Blue Prism Cloud
• Capture
• Digital Exchange
• Automation Life Cycle Management
• Process Assessment Tool

Features:

• It is built in the Microsoft .NET Framework.
• It has been designed for a multi-environment deployment model.
• All of the process coding is automated on the back end.
• It allows even non-technical users to automate a process by dragging components.
• It can be used on any platform.

Automation Anywhere

Automation Anywhere is one of the pioneer competitors amongst the RPA technology. It supports both desktop and web-based automation. Founded in 2003, the company is headquartered in San Jose, California.

Automation Anywhere provide three types of automation products:

• Community Edition
• IQ Bot
• Bot Insight

Features:

• Low code or no code platform for automation.
• We can create bots, form and process.
• It can be hosted on Cloud or on-premises.
• Complex and complicated task automation.
• It helps us to provide real-time reports and analytics with Bot insight.
• IQ Bot provides cognitive (intelligent) automation.

WorkFusion

WorkFusion is a leading vendor of Intelligent Automation solutions combining AI, RPA and machine learning capabilities for business process automation. WorkFusion works on AI Bots called RPA without using long codes in the program. Work Fusion also provides pre-trained bots such as Anti-Money Laundering and intelligent solutions for Account opening & KYC automation processes. 

Features:

• It provides the drag and drop pre-built bots facility to the user.
• Document intelligence bots can understand complex documents with unstructured data to digitise, classify, make decisions and extract data.
• Automation Orchestration capability to manage end-to-end automation workflows efficiently.

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Pega

Pega or pegasystem Inc is an American software that helps enterprises make better decisions. Founded in 1983, Pegasystems develops software for customer relationship management (CRM), digital process automation and business process management (BPM) tools that consolidate architecture based on a business rule management system.

Product of PegaSystem: 

• Pega Platform
• Pega Customer Decision Hub
• Pega Customer Service
• Pega Sales Automation

Features:

• It is an intelligent PRA tool.
• It captures insights at the desktop.
• It turns on the APIs that instantly connect to your existing services.
• Pega Platform for low-code automation makes the right choices.
• Pega provides AI, ML, task mining, chatbots and intelligent virtual assistants, work orchestration and more.

The above 5 RPAs are widely used tools to automate mundane tasks. The impact of Covid-19 on businesses has made robotic process automation important globally.