6 Marketing Metrics Your Boss Actually Cares About

6 Marketing Metrics

Data Driven Marketing Strategies that Drives Demand

Marketers track a whole bunch of metrics. From email open rates, website conversion, social media engagement, to leads generated. However, do you know that 73% of marketing executives still believe that current marketers aren’t focused enough on driving bottom-line results? 

You can’t present your boss everything to show the value you are creating. Understand which metrics actually matter to the “C” level executives. 

This FREE guide will help you understand: 

  • What metrics matter

  • How to make marketing more ROI focused 

  • Top 6 metrics to track, analyse, and report

  • Methods to calculate CAC, LCV, and much more

  • How to design campaigns that deliver incremental customer demand


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