Have a website and want it to rank high on the SERPs? This post covers some essential hacks that come to your rescue.
According to HubSpot - 60% of marketers say that inbound (SEO, blog content, etc.) is their primary source of quality and high intent leads.
But then, SEO is ever-changing. So much so, that you blink-and-you-miss the latest (and sometimes sneaky) algorithm updates and changes from Google. To stay afloat in the digital marketing world, we have to rely on tools, trends and techniques that work the best for your brand or business. However, there’s no cookie-cutter method that works whether you seek SEO for B2B or B2C industry. And sometimes even the best, result-oriented steps fail to deliver.
Also, with users’ searching habits changing (69.7% of search queries contain four words or more), it only makes sense to adopt certain new-age ways to crack the ranking code.
The chart from Ahrefs displaying the keyword length in words vs. monthly search volume.
What are these ways and how can you use them to make your website get to the top of search engine results? We did the hard work for you and found the following actionable Google hacks for SEO:
Backlinks continue to remain Google’s blue-eyed boy and the Skyscraper Method helps pin the success of the same.
Coined by Brian Dean, the Skyscraper Technique with a 11% success rate, is said to have doubled his organic traffic in just two weeks. It continued to work for him even in 2018. This technique can work for you in 2021 and maybe even beyond with the right approach viz –
Tough job? You bet. But with thorough research, the best team of writers and relentless efforts, you can make it to the top.
There’s a deluge of content online. Including some outstanding posts. Unless you want your content to be lost in the sea, make way for Google’s Rich Snippets.
A snippet is a specially highlighted search result on Google’s first page. There are several snippets and Google Featured Snippets, which are also called Rich Snippets. It includes succinct information presented at the top of the page, highlighted in a box usually.
Before that, here's an interesting study from SEMRush and Brado, which gives you a path to follow.
Now The Tips To Rank High Using Rich Snippet:
Accelerated Mobile Pages or AMP is a coding standard for publishers that help optimize web pages, making them simplified for viewing and use on mobile devices. The AMP-web pages, therefore, load instantaneously for users.
It’s a no-brainer with people increasingly using their mobile devices for search purposes and expect sites to load quickly.
With AMP you can improve your CTRs and also, decrease bounce rates. Therefore, even though AMP is not the official Google ranking factor it’s important to make it a part of your SEO strategy. These pages are also prioritized by Google, presented on the top of the search engine result pages in a carousel.
Google’s PageSpeed Insights offer the performance reports of a website page on desktop and mobile both. Moreover, it also provides important suggestions on how you can improve individual pages on your website. The ultimate aim is to make a website load fast across various devices. (Ideally, a website should load within 3 seconds on a 4G mobile network).
How do you know your website is fast?
If you run it through PageSpeed, your website should score 100%.
What information does PageSpeed Insights Provide For Your Website?
Doesn’t Google ALWAYS want great content?
The answer is a bit grey here with the E-A-T algorithm to the forefront.
E-A-T stands for – Expertise, Authority and Trustworthiness. Google’s E-A-T was a term we’ve seen since 2018 and refers to a stringent set of quality standards for websites. These three parameters are being used by quality testers to evaluate websites.
Is Google E-A-T a ranking factor then? Like we always say, good content takes the cake (and EATs it too!)
As a rookie or an expert business, you can’t ignore SEO for your website. With inevitable Google algorithm changes always expected to roll out in the future, you can stick to these actionable hacks and to a major extent manage to have a safe spot in the search results. And the best time to get started would be now!
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