In the era of personalised everything, consumers only expect nothing less and marketers can’t help but wonder ‘Can a CMS provide that?’. Well, the answer might be surprising but it is yes! When your consumers aren’t static, then why should your websites be? At least, that’s how HubSpot puts it and we’d all agree. Taking about HubSpot, it released its standalone CMS sometime back, which is a lot different from the traditional CMS we may find online.
According to HubSpot, HubSpot CMS is the only one that combines the power of CRM and CMS and offers the ability to personalise your entire customer experience.
HubSpot CMS differs from the traditional one in two key ways - one, it includes everything from website pages, landing pages, blog forms, analytics, and emails. And two, the CMS allows full integration with HubSpot Marketing Hub, helping you create more personalised experiences for each visitor. In many ways than two, HubSpot CMS is very different from a traditional one, and often proves to be better.
Let’s understand more….
Any content manager/marketer will understand how important and difficult it can be at times to manage the entire online content on a daily basis. So, does HubSpot CMS make it any better? Infact, it does! With HubSpot CMS, you can easily create a website, landing page, and blog content, either by selecting the many available templates or creating one from scratch.
You bet, it goes far beyond creating content and personalisation. It helps marketers in many more ways.
Now you can not only plan your content strategy but can also use on-page SEO advice to make sure you are on the right track. You don’t need any tools or extra plugins. Easy, right?
It lets you personalise the entire page content on the basis of the known and anonymous attributes of the visitors, which in turn, can help change the entire website’s experience.
From website and pop-up forms to CTAs, all the conversion tools you might need are built-in and come with the CMS.
You can now track the entire website’s or individual pages’ performance within the CMS, which not only tells you where the traffic is coming from but also what the bounce rate is. Also, the HubSpot CRM is automatically integrated with the CMS to help you track contact details and build lists.
With HubSpot CMS, any content that’s created within HubSpot or templates sourced from the marketplace are automatically optimised for mobile, without having the need to do it separately.
Any platform is only worth the investment if the cons don't overweigh the pros. Best yet, if there are no cons at all! So, are there? Let's find out.
One of the biggest drawbacks of using the HubSpot CMS is the cost. Available to purchase as a standalone product, or combined with any hub for $300/month, it might be heavy on the pocket. Whereas other CMS such as WordPress is open-source software that can be downloaded for free. But still, there are many other assets like Hosting, Domain, plugins, SSL that are chargeable and required to make your WordPress website live. Overall, WordPress is significantly cheaper than HubSpot.
If we directly compare Hubspot with Wordpress (or any other open source CMS), the open source CMS will win the race. As these CMS are free and very old in the market, you will find thousands of forums, documentation, technical, and designing tips available on the web. A big community of developers and designers offers productive information for every hurdle for these CMS(s). On the other hand, Hubspot has good support but its community is not so strong as compared to other open sources CMS(s).
If you are using in-built modules of Hubspot CMS, then there is no other tool like it. But, if you have some specific requirements/functionality (like social signups, multi-steps forms, paid event registrations, etc), then achieving such functionality in Hubspot can be a tough task. For this, you need an experienced Hubspot developer, which again doesn't come easy because not all web developers are familiar with the HubSpot platform.
Hubspot CMS is not for the heavy and dynamic websites like e-commerce. Hubspot recently introduced Hub DB in which you can store data in row & columns of tables but very limited dynamic functionality can be achieved with this. Also, direct integration of major payment gateways is not available right now with HubSpot CMS.
Open source CMS like Wordpress is really good but if you have the budget and want a complete bundle of online marketing, then Hubspot is AWESOME!
For B2B marketers who have great lead generation goals, HubSpot CMS is the best way to have all the essentials in one place. From full-funnel integration, ease of use to content personalisation, as an overall solution, it is by far one of the best tools your website can play with. It can be purchased as a standalone product or with any Hub at any tier.