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Build High-Performing Website with HubSpot CRM to Generate more Leads

Tanisha  Tewaney
Tanisha Tewaney Aug 01, 2022

Build high-performing website with HubSpot CRM to generate more leads

HubSpot CRM (Customer Relationship Management) have become one of the most popular software solutions to aid content management sites keeping speed, security and scalability as some of its main advantages. With HubSpot CRM your customers will have access to your website, which you can edit at any time if you ever need to change its appearance and optimise it for different devices. You will be able to effectively target your customers for B2C or B2B lead generation.

Everyone is wired into the digital realm these days and HubSpot CRM bridges this digital gap. People often remark on how far-reaching digital marketing and advertising are and how effective they can be. For instance, say a customer intends to purchase a pair of shoes and goes online in order to inform themselves on different varieties available, designs, manufacturers and so on. They come across your website, which provides them precisely with all of the information they’re looking for, they click over to pick up the shoes they want online and then complete their purchase, effectively giving rise to an interaction between both parties within this matter.

The content management system (CMS) from HubSpot is the lead generation marketing strategy that provides a website owner with all of the tools needed to successfully manage their website. Moreover, HubSpot is also a closed source - meaning its code is not public or freely available to the public, therefore rendering it more secure than other open-source platforms. Therefore, building a high-performing website with HubSpot CRM enables businesses to generate more leads, while keeping safety their priority.

1. Plan & Strategies 

A content strategy needs to be based on engaging users with your brand's desired user experience and customer outreach tactics. Take some time on SEO considerations while staying within the scope of reaching your ideal target audience.

2. Create Metrics

You’ll likely want to track information related to your business needs such as the number of qualified leads that you receive and leads who have visited your website and taken an interest. In addition, you may want to keep track of the frequency in which your products are clicked through on social media as well as simply how much traffic is coming into your site daily.

3. Pick a Template

Maintaining an impressive website is important because it can be the last impression you make on your potential customers. HubSpot CRM software have a ton of free templates and design elements that you can use to create a great-looking site.

4. Add Content

Within HubSpot CMS, there’s a relational database that looks like a spreadsheet. This is called HubDB and it helps handle the dynamic content on your website. HubDB lets you store content and view it when it's needed but if you need to take that a step further and query data and store the data, you can use HubDB along with the API (Application Program Interface).

5. Integrate CRM

Most of HubSpot’s standout and useful functions are brought about through its CRM software. While it is true that you have the option to connect HubSpot with other CRMs like Salesforce or Marketo, many prefer to enjoy the integrated approach offered by HubSpot itself. Whatever your preference, these tools are a key part of any growth campaign for any business.

6. Refine & Test

HubSpot has a tool for staging your content called the HubSpot staging tool that allows you to preview your website before it goes live. You can test your site's functionality and edit things to make sure they function properly even before publication. Once you start publishing, you can monitor how well the site responds, which helps improve the performance of your new site.

7. Create Membership Sites

Personalised content is a huge part of how business-to-consumer marketing works. HubSpot CRM platform makes it easier for users to navigate and find what they need quickly - because each user will be taking a slightly different path.

HubSpot CRM is a system to support inbound marketing functions that also enables sales and service teams to better serve their customers and convert leads with lead nurturing. Unfortunately, brands are unable to extract maximum value from even the best CMS to empower their website.

This is where TransFunnel, with its pool of HubSpot CRM experts, will help save the day.  

HubSpot CRM is our speciality. We leverage the HubSpot marketing and sales system by linking its components together with other business systems. In essence, it provides an easier way of keeping track of relationships with existing customers or clients through improved marketing activities, automated follow-ups, reports, dashboards and so on that are particularly useful for businesses selling services/products priced at higher-end or as a subscription service.  

So, if you're looking for better methods of handling the sales process while helping your team spend less time repeating the same old routine time and again, then HubSpot CRM could be right for you.

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