You have plenty of data and you spend a hell of a time trying to make sense of it. For most people, reporting is a tool to explain what took place without really knowing its capability to do accurate forecasting. If that’s what you also believe, then think again.
Do you often wonder if there is a way you can measure data in a way that allows you to make better future predictions followed by the necessary tweaks to your strategies?
For eg: You see that you have got 250 form fills in 5 days and then just 10 in 2 days. You want to know why the number dropped on just these two days as against the rest of the week.
Industry experts would agree that the most essential part of successful marketing or sales planning is analysis. A review of your website is essential to know how things have worked for your company so far. Reporting data and analytics in a way that helps marketing and business goals to be aligned. HubSpot Reporting Software and HubSpot reporting tools aid the growth of any business.
HubSpot CRM is known for generating powerful reports with its HubSpot reporting tools. Tools like Sequences in Sales Hub, Social or Traffic Analytics in Marketing Hub, Knowledge Base in Service Hub and Website Pages in CMS Hub all have their reports covering those specific tools.
Some of the widely used HubSpot reports are:
Tools like Ads, Social Media, Sequences, Workflows, Knowledge Base have reporting dashboards or analyse tabs available. These tabs provide insights on common metrics associated with these tools such as impressions, open rates, conversions, etc.
A powerful set of standard tools that show the analytics on sources of traffic, contacts and customers, lifecycle stage reports and more. These HubSpot reporting tools help you to track the sales or service activity, know which campaigns drive results and track the changes in your recurring revenue.
Analyse contacts, companies, deals, tickets, custom objects, activities, line items, or feedback submissions.
It is an advanced report builder that enables you to analyze objects concerning marketing, sales, and service activities.
Measure the conversion rates between certain stages in a customer's lifecycle or deal pipeline. If you have an Enterprise subscription, you can also create a custom events funnel.
Measure which sources, assets, and interactions impacted lead generation (Marketing Hub and CMS Hub Enterprise only).
Measure which sources, assets, and interactions impacted deal generation (Marketing Hub Enterprise only).
Measure which sources, assets, and interactions had the greatest impact on revenue (Marketing Hub Enterprise only).
Dashboards help you to understand specific metrics that are essential to track your end goals. They also help you understand your customer database. HubSpot gives you two reporting dashboards — sales & marketing.
These dashboards extract data from the HubSpot CRM of your clients, including their buyer personas, customer stats, deal stages, etc., all at one glance.
HubSpot allows you to create a reporting dashboard and customise it based on your business purpose. Creating a reporting dashboard is easy.
You can create numerous dashboards with HubSpot CRM and alter them based on your business needs. It is essential for the business to focus on how you can create a dashboard in HubSpot?
You can create about 300 reporting dashboards for different business needs and these dashboards help you to monitor your own marketing efforts and can also track your HubSpot campaigns.
HubSpot Reports gives you insight into your marketing efforts and also helps you in tracking your business path. With HubSpot CRM, you can create a multiplicity of dashboards, which help you identify your KPIs.
You can also reach out to a HubSpot elite solutions partner like TransFunnel. The experts here will help you leverage HubSpot reporting tools and dashboards.