HubSpot vs Salesforce: A Head-To-Head Comparison Of Features
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HubSpot Vs. Salesforce: Which platform is best for your business?

TransFunnel Consulting
TransFunnel Consulting May 26, 2023

Let's explore when to choose HubSpot and Salesforce platform

According to the State of Marketing Report by Salesforce, 67% of marketing leaders use at least one type of marketing automation platform and the rest 21% are planning to use one.

If you are also from the 21% planning to use Marketing Automation, but are unable to decide between the two most popular, top- rated options: HubSpot and Salesforce CRM; then keeping a tab on their features; pricing models, ease of use, ease of implementation, customisation capabilities, support and whether all these fit your core requirements to help you address your business challenges, can help you make the right decision.

Let’s explore more about Salesforce and HubSpot to make it easy for you.

HubSpot Vs. Salesforce at a glance  

HubSpot CRM and Salesforce CRM offer similar core features, but the difference lies between budget and accessibility. The more premium plans you have with these platforms, the more features you have available to leverage. HubSpot is great for inbound marketing efforts, while Salesforce is more geared toward outbound marketing campaigns.

Let's take a glance at the HubSpot Salesforce comparison in one shot!

Parameters  HubSpot   Salesforce 


All-in-one platform offering Sales, Marketing and Services

More sales-oriented platform

Marketing Features

Extensive marketing features such as lead scoring, personalisation and more with free and startup plans

Extensive marketing features with premium plans

Sales reporting & forecasting

Accessibility of advanced sales analytics and reporting features to keep tabs on sales performance with premium plans.

Also offers on the fly reporting with custom reports

Advanced sales analytics and reporting features to get insights into sales progress with even baseline plans.

Dashboard shows detailed pipeline view and revenue prospects.

Moreover, the popular Forecasting feature is available on / user basis too

Ease of use

With a well-integrated dashboard and navigation, HubSpot offers strong onboarding with step-by-step guidance

Salesforce initially may seem to have a complex layout and offers onboarding with a demo-like account


Customisable workflows and automation based on triggers

Customisable workflows as well as custom code 

Coding access

No code access

All code capabilities access


HubSpot App Marketplace has 1000+ applications for integration including free and paid such as Aircall, Mailchimp and much more

Salesforce offers buffets of integrations (2500+) on its trailhead including DocuSign, Conga Composer and more

Sales management process

HubSpot sales hub is a solid platform that allows sales reps to create deals, track progress of sales opportunities and helps in overall sales pipeline management

Sales Cloud is a comprehensive selling solution. You can create a custom sales report and add it to the dashboard to get insights into sales performance in one place


Quite friendly and easy-to-use interface

Slightly sophisticated user interface

Educational resources

Free certifications and courses to uplevel skills in different areas including sales, marketing and support

Free and paid certifications that are sales focused

Best known as 

Inbound Marketing tool

Sales automation tool

Onboarding experience

Onboarding is a smooth experience for new users in HubSpot because it is detailed, dynamic and intuitive

Salesforce offers a wide range of customisable features that are taken care of during the onboarding experience


Simple, clean and easy to navigate layout

Sophisticated layout

Customer support

Email, phone, online chat, HubSpot community, HubSpot academy and the online Knowledge Base

Phone, online messaging, chat, research center and community forum

Best fit for

Small to mid-sized businesses

Large enterprises

Free trial

HubSpot offers 14-day free trial and free plan as well to get you started

Salesforce offers 30-day free trial, but no free plan


HubSpot offers free, Starter, Professional and Enterprise Plans, ranging from free to 1200 USD/ month

Salesforce packages are designed on /month/ user basis and can range from 25 USD/ month/ user to 300 USD / month/ user.

You can pay and add a feature to the existing plan


HubSpot Vs Salesforce: Which is best? 

Deciding upon which CRM platform is apt comprehensively relies on parameters such as industry size, requirements, budget and growth trajectory.

HubSpot gives you a clear look and feel with a simple interface, accessibility and free tools that best fit to accomplish small to medium size businesses requirements. On the other hand, Salesforce is better suited for larger enterprises with more complex needs.

Still want to explore the best of both the worlds?

With HubSpot and Salesforce Integration, you can definitely do that. You can use both platforms for your different teams if needed and integrate them to make the most of both platforms.  With this fast, reliable, and powerful integration, data can be synced quickly and accurately. You can also take advantage of Reporting features of both platforms.

“The biggest advantage of SFDC HubSpot integration is that it provides end-to-end functionalities all through one united platform - allowing you to manage content marketing, sales and customer services, through the same integration. This in-turn can lead to an increase in teams’ productivity and their goal alignment by breaking down the silos most teams struggle with.”

Need a partner to help you with the integration? Let TransFunnel help you get the perfect SFDC integration, to help accelerate your business.

Why TransFunnel?

TransFunnel is a HubSpot-accredited Onboarding, CRM Implementation and Platform Enablement partner that can address all your concerns and suggest required solutions to cater to your business goals.

Still have doubts about your decision? Talk to our experts!