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Tips To Write Meta Descriptions For Boost In Rankings?

TransFunnel Consulting
TransFunnel Consulting Sep 28, 2021

Expert Guide To Boost Your Website Ranking With Meta Descriptions

  • If you are looking to boost your website's organic ranking in search engines, meta descriptions are helpful to increase your organic SEO ranking. 
  • A literate meta description compels users to click on your website within the search result to read what they are looking for.

Here’s a guide to the best way you can create meta description tags that will help improve SEO rankings.

What Are Meta Descriptions?

  • In search engines, meta descriptions display 160 characters snippets that summarize a web page's content in search results to let users know what a page is.
  • Quality SEO can enhance the overall searchability and visibility of a website. Remember the 10 SEO points while developing a website.
  • Meta descriptions guide people towards the websites they must click to get the desired results of what they are looking for. Visitors also get to know where their website ranks in the search result.

Why Are Meta Descriptions Important?

A meta description is vital as a result of its utilization by Google's algorithm that helps verify what pages ought to rank well for certain keywords. If you use meta description well, then apart from your content there is a meta tag that you can add to your page.

Top SEO Skills 2023

How Meta Descriptions Help To Get Rank For A Website?

  • Increase your click-through rates to boost your conversions and sales.
  • Improve indexing so that you can rank higher on search results.
  • Make it easy for people to find the content they're looking for without having to scan page titles or meta tags.
  • People see more pages with meta descriptions than other pages.
  • Google also advises you to write a meta description.
  • Meta description shows people a preview of the website they will click on 
  • Meta description also appears in social media when a share is shared on any such platform.
  • If a website doesn't have a meta description, a search engine can create one for you. But it will not sound as compelling or accurate as you would write yourself.

This is where writing your own meta description plays an important role. 

Tips For Creating Meta Descriptions

A meta description is the best way to increase the organic traffic of your website.

How to write meta descriptions that increase clicks on your website and improve your ranking? Read on to find some tips that can help you come up with more compelling meta descriptions.

Also, read various methods that your business can use to increase the traffic right away

Add CTA To Your Meta Description

Using a CTA in your meta description is one of the best ways to force people to click through to your website. You may use phrases like "click here" or "learn more" or "shop now" when you see it in the SERPs.

CTA helps people to know what they can expect when they click on your website and what kind of offers are provided on that page.

Make Interesting And Unique Meta Descriptions 

  • Meta descriptions offer a summary of the content on a page so that they capture the readers' attention.
  • Try different methods to get the user's attention, such as using a clickbait title or asking a question that users want answered.
  • Try to use catchy words or phrases that will grab the user's attention such as "shocking," "hilarious" or "life-changing." Just be careful not to over promise and deliver less.

Add Keywords To The Meta Description

There are two important reasons why we use keywords in meta descriptions.

  • This helps the search engines to understand your page and rank your page well.
  • This assures visitors that this page is of interest to you.

There are many tools for keywords in Google such as Google Keyword Planner, UserSuggest, Samrush, and many more. With the help of these tools, you can find the best keywords for your site and use them in your meta description.

How to Generate Organic Traffic

Do Not Duplicate Meta Descriptions

Meta description is very important for ranking, so it is important to write a unique meta description for each page. By writing a unique meta description, search engines and other browsers can understand which page has the required content and how it is compared to other content.

For example, if you have the same content for every page of your website, then the user will not understand what type of content is written for a particular page.

Mostly, this is for an eCommerce site because of the number of products in it. The same content is used for the products, but you should always make the meta description unique.

Duplicate meta descriptions can have a negative impact on your website. Because this meta description makes it difficult for crawlers to crawl on your website. This will also impose Google's indexing penalties as it makes it difficult for crawlers to determine which page is original.


Apart from its importance for On-site related content, meta description may be short, but strong enough to help rank well in search results by giving visitors a better understanding of a page.

It is always best to add a meta description to every page of your website, including blogs.

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