Here’s a guide to the best way you can create meta description tags that will help improve SEO rankings.
A meta description is vital as a result of its utilization by Google's algorithm that helps verify what pages ought to rank well for certain keywords. If you use meta description well, then apart from your content there is a meta tag that you can add to your page.
This is where writing your own meta description plays an important role.
A meta description is the best way to increase the organic traffic of your website.
How to write meta descriptions that increase clicks on your website and improve your ranking? Read on to find some tips that can help you come up with more compelling meta descriptions.
Using a CTA in your meta description is one of the best ways to force people to click through to your website. You may use phrases like "click here" or "learn more" or "shop now" when you see it in the SERPs.
CTA helps people to know what they can expect when they click on your website and what kind of offers are provided on that page.
There are two important reasons why we use keywords in meta descriptions.
There are many tools for keywords in Google such as Google Keyword Planner, UserSuggest, Samrush, and many more. With the help of these tools, you can find the best keywords for your site and use them in your meta description.
Meta description is very important for ranking, so it is important to write a unique meta description for each page. By writing a unique meta description, search engines and other browsers can understand which page has the required content and how it is compared to other content.
For example, if you have the same content for every page of your website, then the user will not understand what type of content is written for a particular page.
Mostly, this is for an eCommerce site because of the number of products in it. The same content is used for the products, but you should always make the meta description unique.
Duplicate meta descriptions can have a negative impact on your website. Because this meta description makes it difficult for crawlers to crawl on your website. This will also impose Google's indexing penalties as it makes it difficult for crawlers to determine which page is original.
Apart from its importance for On-site related content, meta description may be short, but strong enough to help rank well in search results by giving visitors a better understanding of a page.
It is always best to add a meta description to every page of your website, including blogs.
Gain expert insights to learn more about inbound methodologies and marketing automation