Top SEO skills you need to master in 2022
Being a professional handling search engine optimisation (SEO) requires a wide scope of abilities. Such a person will have to be familiar with technical aspects like the Google search algorithm, keywords research, link building (backlinks) and work tools.
Analysis skills and information of Google tools like analytics and search console give the extra edge to an SEO specialist who can with the help of the above keep an eye on the latest SEO trends and track the resulting effectiveness of SEO activities.
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Google changes SEO algorithms constantly hence it is mandatory to be aware of the latest aspects of SEO to be able to fix issues and increase the visibility of a project (website). Information on technical aspects like HTML and CSS is mandatory.
Another important SEO skill is keyword research. Link building comes next, which helps you remain ahead of your competitors.
Below is the SEO checklist for 2022
SEO basics
- Set up Google Search Console
- Set up Google Analytics
- Install and configure SEO important Plugins
- Generate Sitemap.xml file
- Create Robot.txt file
- The website should be indexed on SERP
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Some tools of SEO Basics:
- Google Search Console
- Google Analytics
- Wordfence and Yoast (plugins)
- Webmaster tools
Keyword Research
- Identify your competitors
- Analysis keyword gap
- Find your main keyword (sometimes domain the main keyword)
- Find long tail and short keywords
- Find questions keyword
- Find keyword with search volume with keyword difficulty
- Analysis of the page intent for a particular keyword
Some tools for keyword research:
- Semrush
- Ahrefs
- Google Adwords
- Q&A
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Technical SEO
- Inspect URL with GSC
- Make your website mobile-friendly
- Page speed (most important factor)
- Find and fix errors(crawl error)
- Check the duplicacy
- Use SEO friendly URL
- Identify broken links and fix them
- Add structure data
- Use canonical tags for domain
Tools for Technical SEO:
- GSC and GA
- Page speed insights
- Semrush Audit report
On-page content
- Fix duplicate titles tags
- Find and fix duplicate, missing meta descriptions
- Find and fix H1 tags
- Improve title & meta tags and page content (On page)
- Optimise Images for SEO
- Find and fix keywords
- Update old content with new content
- Improve content readability
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Tools for On-page content
- Semrush content audit
- Semrush topic research
Off-Page SEO
- Analyse competitors link profile
- Find competitors backlink
- Implement some off-page strategy
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Tools for Off-Page SEO
- Semrush backlink audit
- Semrush backlink analytics
- Semrush backlink gap
Need an SEO strategy for your business? Get in touch with the experts.
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