If you have ever heard that email is a waste of time or that there is a magic hour to send your emails, then you have probably been living on outdated advice. Email marketing is still one of the most effective marketing tools out there, boasting a staggering 3600% ROI, yet myths are keeping marketers from achieving success. Whether you are building a B2B email marketing strategy or are a consultant who wants to learn more about email marketing for consultants, we are here to help you break free from common myths and achieve success in your marketing endeavors.
In this guide, we will tackle 7 common myths in email marketing, including:
We will be digging into the facts of email marketing to help you build a high-converting strategy that blocks out all the noise and focuses on what really works.
With Artificial Intelligence and chatbots being an integral part of most communication strategies today, the fundamental tools of communication cannot be overlooked. And one of these tools is emails. Whether you are still contemplating if email marketing is really effective as part of your inbound marketing strategy or not, the facts stand true. For every dollar spent, email marketing generates an astounding average of 36$. This makes up about 3600% return on investment. Facts or not, there are still numerous myths floating around with regards to email marketing and what it can and cannot do.
Table of contents on 7 Myths about email marketing:
Let us discuss them:
Majority of people believe that sending emails on Thursday around 3 pm works best across all industries and regions. But think about it - if every marketer chose to send emails around this time, then what are the chances of your email being read by the prospect at all? There just cannot be a general “best email time” that works for everyone. Let’s see why.
Email Marketing Step by Step Guide
While a lot of marketers still believe that sending a similar email twice wouldn’t work in your favour, it actually is quite the contrary. Why is that?
This is another common myth on the list. Marketers struggle with keeping their subject lines and emails short and end up missing out on putting key messaging forward. But here’s the good news! More than the length of your subject line, it matters how you present it and how catchy it is. Let’s check out a few facts that are myth busters:
Hubspot Email Marketing Best Practices
How often do you find yourself spamming brands that send newsletters? It is often that consumers might not acknowledge the mail, but it rarely happens that they take that extra effort of hitting the spam button. We have a number of facts to back this up.
It is a common practice that most marketers observe that when they find a user inactive for more than 6 months, they remove them from the subscriber’s list. However, you will be surprised to know that:
It undoubtedly does hurt when someone hits that unsubscribe button despite all your efforts. But wait, pause, and think. Are unsubscribers really that bad? Read on to have your perceptions changed.
While sending out emails is an effective strategy, their ineffectiveness may cost you a lot. Let’s discuss why email marketing wouldn’t cost you a fortune contrary to common knowledge.
99% of consumers check their emails every day. This opens up a sea of opportunities for marketers to strike a conversation and implement a potential email marketing strategy. Explore email marketing to its fullest and ignore the hearsays and myths regarding this approach. When it comes to conversions and communication, your email marketing campaign can yield you great results when implemented with the right strategy.
Which is your favourite email myth of all time? Share with TransFunnel Consulting Today.
Stop believing myths—start driving real email results. Get Your Email Strategy Right
The old tale of sending emails on Thursdays at 3 PM, as related among the ladies, is just a myth and a marketing folklore. Don’t rely on myth and folklore; instead, study your personas and target audience. The trick is not sending emails at a certain time but testing the best time of the day.
In fact, email marketing ROI reaches 3600%. And whether you’re running a B2B or B2C email marketing campaign, this channel remains the single most direct way to foster business-to-business professional relationships and achieve predictable conversion rates that don’t fluctuate with every social media algorithm change.
It really depends. You would typically follow best practices with list hygiene – for example, sending inactive subscribers who have not opened or clicked emails within the last six months to an unsubscription page, as about 20% of this type of list will still interact with content from your site. But rather than sending them to an unsubscription page outright, you can send them a “remail” that has a highly personalized subject line.
Brevity is the word of the day, but the real key to success is something far more valuable: personalization. #EmailMarketing #FactsVsMyths And did you know that 7-10 words can make up an effective subject line, as long as the content of your email is engaging and relevant? Instead of trying to be brief, focus on being useful and making sure your reader knows what action you’re asking them to take.
This tool is not required. Instead you may prefer to look at email marketing platforms like Base by HubSpot or Mailchimp. They are far more easy to use and offer great automation and analytics functionality to help promote your business to a wider audience.
