With Artificial Intelligence and chatbots being an integral part of most communication strategies today, the fundamental tools of communication cannot be overlooked. And one of these tools is emails. Whether you are still contemplating if email marketing is really effective as part of your inbound marketing strategy or not, the facts stand true. For every dollar spent, email marketing generates an astounding average of 36$. This makes up about 3600% return on investment. Facts or not, there are still numerous myths floating around with regards to email marketing and what it can and cannot do. Let’s explore?
Majority of people believe that sending emails on Thursday around 3 pm works best across all industries and regions. But think about it - if every marketer chose to send emails around this time, then what are the chances of your email being read by the prospect at all? There just cannot be a general “best email time” that works for everyone. Let’s see why.
While a lot of marketers still believe that sending a similar email twice wouldn’t work in your favour, it actually is quite the contrary. Why is that?
This is another common myth on the list. Marketers struggle with keeping their subject lines and emails short and end up missing out on putting key messaging forward. But here’s the good news! More than the length of your subject line, it matters how you present it and how catchy it is. Let’s check out a few facts that are myth busters:
How often do you find yourself spamming brands that send newsletters? It is often that consumers might not acknowledge the mail, but it rarely happens that they take that extra effort of hitting the spam button. We have a number of facts to back this up.
It is a common practice that most marketers observe that when they find a user inactive for more than 6 months, they remove them from the subscriber’s list. However, you will be surprised to know that:
It undoubtedly does hurt when someone hits that unsubscribe button despite all your efforts. But wait, pause, and think. Are unsubscribers really that bad? Read on to have your perceptions changed.
7. Email Marketing Will Cost You An Arm
While sending out emails is an effective strategy, their ineffectiveness may cost you a lot. Let’s discuss why email marketing wouldn’t cost you a fortune contrary to common knowledge.
99% of consumers check their emails every day. This opens up a sea of opportunities for marketers to strike a conversation and implement a potential email marketing strategy. Explore email marketing to its fullest and ignore the hearsays and myths regarding this approach. When it comes to conversions and communication, your email marketing campaign can yield you great results when implemented with the right strategy.
Which is your favourite email myth of all time? Share with us in the comments below.
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