Off-Page SEO (Off-Page Search Engine Optimisation) is an activity, which is taken outside your own website. Off-page SEO techniques help get more visibility of your website on search engines.
Following the below Off-Page SEO techniques will help to increase the ranking position of your website on SERP (Search Engine Result Page).
1. Social Bookmarking On High DA (Domain Authority)
2. Forum Submission
3. Article Submission
4. Image Submission
5. Infographic Submission
6. Document Sharing
7. Video Submission
8. Social Media Marketing
The above Off Page SEO techniques are not only important to boost your website ranking on search engines but also to increase your website’s Domain Authority (DA).
Let us look at the above points one by one.
Social Bookmarking is a well known off-page SEO activity to drive high traffic to your website. When you submit a webpage or blog post on popular and high domain authority websites, it will help to get you high organic traffic.
When you bookmark your webpage or blog posts you need to add a title, description, tag, url and category.
This Off Page SEO technique is just like an online discussion. It’s a platform where you can share your ideas, thoughts and knowledge with the audience. Forum submission helps us to generate valuable backlinks, which increase the ranking position of websites on SERPs.
Performing forum submission is simple. All you have to do is pick a forum relevant to your website category, create a profile and take part in discussions.
Article submission is one of the most popular off-page SEO techniques. All we have to do under article submission, as the name suggests, is to write an article related to our business or services we offer and post them on third-party websites. This will help us increase our website visitors rate.
For this, you will need to create a profile on an article submission website, then submit an article on the same.
Image submission is one of the most useful off-page SEO techniques, wherein you must share your website image on different image sharing websites. This is where you will referral traffic and quality backlinks to your website.
For this, you need to select an image related to your services and check its format (the most common ones are jPEG, PNG and GIF). Most browsers support JPEG while PNG has a great resolution, GIF images are normally used for logos, art and animations. You then have to use a relevant file name for the selected image that indicates what the image is all about.
Here, you will have to create an infographic using websites like Canva. This is where you represent the information about your services or industry in an image format. Infographic submission is the same as image submission. This technique is most effective in off-page SEO and is helpful in attracting audience attention.
People want to see visual elements in stories. You can share infographics on different infographic submission websites and also on social media. This will help increase website visitors and get high quality backlinks.
Following image shows how an infographic looks.
Document sharing is the process of sharing information of your products, services or business in a document format on different websites. The documents are usually in the form of PDF, PPT and DOC.
Document sharing is a well known off-page SEO technique used to generate traffic or backlinks.
Video submission refers to submitting your product, company introduction or any type of services you provide in a video format on submission sites. There are two ways of doing video submission. The first one is to upload your video on websites like YouTube, Dailymotion, Twitter and more. And the second way is to share a video link on other popular websites to get backlinks.
Video submission is considered as the most popular technique in off-page SEO.
Social media marketing (SMM) is one of the most popular, powerful and more usable off-page SEO techniques. In SMM, you can use all social media platforms to promote your business, products or services. Businesses ranging from small to large use social networking sites to increase their sales. It helps increase your website visibility on search engines.
Social media marketing allows you to connect and engage with potential customers. It helps you to increase the market of your product, services or business. For getting social media engagement every marketer uses some well known social networking sites such as Facebook, Instagram, Twitter, LinkedIn and Pinterest.